If you want to store raw Facebook Ads data to BigQuery, and run SQL analyses, or build scalable reports that combine ads with GA4 or Shopify, BigQuery is the right place to centralize your marketing data. Windsor.ai removes the need …
Facebook Ads to BigQuery with Windsor.ai — Full Setup Guide Read more »
December and January are the months I plan budgets for the year ahead. I built a practical, ready-to-use eCommerce marketing planner that combines Google Sheets and Looker Studio so you can plan budgets by channel, produce monthly and yearly forecasts, …
How to Plan Your 2026 eCommerce Marketing Budget (Template) Read more »
Area charts are one of my favorite ways to show trends over time and the share between multiple segments. In this tutorial I walk through how to build clean, readable area charts in Looker Studio, style them for clarity, and …
Looker Studio Tutorial #12 — How to Build Area Charts Read more »
I walk you through practical techniques for adding clear, useful pie charts to your Looker Studio dashboard and for aligning them into a clean layout. This guide covers layout choices, data setup, styling, and rules of thumb so your dashboards …
Looker Studio Tutorial #11 — How to Build and Style Pie Charts Read more »
I walk you through how I build bar charts in Looker Studio for marketing dashboards and why I choose certain settings over others. This is a practical, step-by-step guide that covers metric selection, dimensions, drill downs, styling choices, and a …
Looker Studio Tutorial #10 — How to Build and Style Bar Charts Read more »
I walk you through a simple, practical approach to turning a single Looker Studio report into a clean, multi-page dashboard. If you prefer a visual step-by-step walkthrough, I recorded a video tutorial you can follow along with: https://www.youtube.com/watch?v=Y3-xgfDBdR0 Step 1: …
Looker Studio Tutorial #9 — How to Create Pages and Add Navigation Read more »
I walk through practical ways to make Looker Studio tables speak louder. Conditional formatting helps you surface problems, celebrate wins, and guide attention toward what matters. Below, I show step-by-step how I set up rules, combine OR and AND logic, …
Looker Studio Tutorial #8 — How to Use Conditional Formatting in Tables Read more »
I often build dashboards so they tell a story from headline numbers to detailed rows. Tables are the most detailed element in that journey: they move you from snapshot to drillable data. In this guide I walk you step by …
Build Professional Tables in Looker Studio — Setup, Styling & Best Practices – #7 Read more »
If you want to build time-based charts that highlight trends, peaks, and seasonality in your data, this guide walks you through the exact steps I use when creating time series charts in this Looker Studio Tutorial. I cover selection, formatting, …
How to Visualize Data Over Time in Looker Studio Reports Read more »
The fastest way to make any dashboard readable is to give people the key numbers first. In this article I walk you step by step through building a clean KPI strip at the top of a Looker Studio report: adding …
Tutorial #5 – How to Add Scorecards and KPIs to Your Looker Studio Report Read more »
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