Tips, tutorials, and practical guides on using BigQuery for GA4, marketing analytics, and reporting automation — built for marketers and analysts.
BigQuery data warehouse tutorial for marketers: learn to centralize GA4, ads, and CRM data for cleaner dashboards and reporting. Read the guide
BigQuery GA4 export setup explained: learn permissions, billing, timing, and verification steps for better dashboards and reporting. Read the guide
BigQuery SQL tutorial for marketers: learn to query GA4 and ad data, build better dashboards, and improve reporting workflows. Read the tutorial
BigQuery tutorial for marketers: learn to query GA4 and campaign data, build cleaner dashboards, and reduce manual reporting. Read the guide
I often need quick, reliable access to social media data for marketing analysis. Pulling Instagram public data into BigQuery unlocks the ability to join post-level metrics with other data sources, run SQL queries, and build richer Looker Studio dashboards. Below, …
If you want to centralize Meta Ads data in BigQuery without writing a single line of code, this is a practical, step-by-step walkthrough you can follow. I show a fast, reliable setup using Windsor.ai that pulls Facebook (Meta) Ads data …
Facebook Ads → BigQuery with Windsor.ai: Quick, No-Code Setup Read more →
If you want to store raw Facebook Ads data to BigQuery, and run SQL analyses, or build scalable reports that combine ads with GA4 or Shopify, BigQuery is the right place to centralize your marketing data. Windsor.ai removes the need …
Facebook Ads to BigQuery with Windsor.ai — Full Setup Guide Read more →
I recently published a short video where I walk through a few SQL tricks in BigQuery that I use every day to get actionable insights from GA4 data. In this article I’ll expand on those ideas, explain the SQL patterns …
GA4 BigQuery Tutorial: How to Calculate 7-Day Moving Averages, Shares and DoD with SQL Read more →
I love turning raw GA4 data in BigQuery into actionable metrics, and one of the most useful techniques I rely on is a cumulative sum (also called a running total). In this article I’ll walk you step-by-step through a practical …
How to Calculate Running Totals in BigQuery (GA4) Read more →
If you want clean, queryable Facebook Ads data in BigQuery without writing a single line of code, this tutorial is for you. In this step‑by‑step guide, I walk you through setting up a Supermetrics Transfer from Facebook Ads into BigQuery, …
Connect Facebook Ads to BigQuery — Full Guide (No Code) Read more →
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