December and January are the months I plan budgets for the year ahead. I built a practical, ready-to-use eCommerce marketing planner that combines Google Sheets and Looker Studio so you can plan budgets by channel, produce monthly and yearly forecasts, …

How to Plan Your 2026 eCommerce Marketing Budget (Template) Read more »

If you use Looker Studio to build marketing or business dashboards, you might be wondering:What’s the difference with Looker Studio Pro? And should I upgrade? I recently tested Looker Studio Pro — starting with the free 30-day trial — and …

Is Looker Studio Pro Worth It? Full Review and Feature Breakdown Read more »

Getting correct and extended data from your Shopify account and analyzing, building your further strategies based on it and visualizing data in tools like Looker Studio, is only possible owing to Shopify connectors.  There are dozens of connector services that …

How to Connect Shopify to Looker Studio – Top Connector Options Read more »

Recently, Gala, owner of Gaille Reports, had a conversation with Eric Rutherford in the marketing podcast “It’s Marketing’s Fault”. Gala shared her story about starting a startup in Portugal, marketing analytics and marketing reporting automation.  You can check the full …

Podcast “It’s Marketing’s Fault” with Gala from Gaille Reports Read more »