December and January are the months I plan budgets for the year ahead. I built a practical, ready-to-use eCommerce marketing planner that combines Google Sheets and Looker Studio so you can plan budgets by channel, produce monthly and yearly forecasts, …

How to Plan Your 2026 eCommerce Marketing Budget (Template) Read more »

If you have ever worked with Looker Studio, you may know that when you connect Google Sheets that contain calculated fields, the values in Looker Studio may be inaccurate. Today I would like to tell you how to calculate ROAS, …

How to calculate ROAS, CTR, CPC correctly in Google Sheets and Looker Studio Read more »