If you want to store raw Facebook Ads data to BigQuery, and run SQL analyses, or build scalable reports that combine ads with GA4 or Shopify, BigQuery is the right place to centralize your marketing data. Windsor.ai removes the need …
Facebook Ads to BigQuery with Windsor.ai — Full Setup Guide Read more »
I recently published a short video where I walk through a few SQL tricks in BigQuery that I use every day to get actionable insights from GA4 data. In this article I’ll expand on those ideas, explain the SQL patterns …
GA4 BigQuery Tutorial: How to Calculate 7-Day Moving Averages, Shares and DoD with SQL Read more »
I love turning raw GA4 data in BigQuery into actionable metrics, and one of the most useful techniques I rely on is a cumulative sum (also called a running total). In this article I’ll walk you step-by-step through a practical …
How to Calculate Running Totals in BigQuery (GA4) Read more »
If you want clean, queryable Facebook Ads data in BigQuery without writing a single line of code, this tutorial is for you. In this step‑by‑step guide, I walk you through setting up a Supermetrics Transfer from Facebook Ads into BigQuery, …
Connect Facebook Ads to BigQuery — Full Guide (No Code) Read more »
If you want to streamline your marketing analytics by sending your advertising data directly into BigQuery, you’re in the right place. This guide will walk you through the process of connecting Supermetrics with BigQuery from scratch. I’ll cover everything from …
Send Ad Data to BigQuery with Supermetrics – Easy Setup Read more »
If you’re working with GA4 data in BigQuery — welcome. It can feel overwhelming at first, but once you get a few core queries in place, everything starts making sense. I’ve put together 10 simple, reusable queries that I use …
How to Use SQL with GA4 in BigQuery: 10 Real Examples for Marketers Read more »
If you want to dive deeper into understanding which traffic sources bring the most users to your website, this tutorial is perfect for you. Using Google Analytics 4 (GA4) data in BigQuery, you can unlock detailed insights about your user …
BigQuery GA4 Users Sessions Tutorial: How to Identify Your Top Traffic Sources Read more »
If you have your Google Analytics 4 (GA4) data in BigQuery and want to automate running your queries daily, weekly, or hourly, this tutorial will guide you through the entire process. Scheduling queries in BigQuery can save you time and …
How to Automate GA4 Reports in BigQuery with Scheduled Queries Read more »
If you’ve set up your first GA4 export to BigQuery and want to dive deeper into your store’s purchase data, you’re in the right place. In this tutorial, I’ll walk you through how to query purchase revenue effectively using BigQuery …
How to Track GA4 Purchase Revenue in BigQuery (Made Simple) Read more »
Are you looking to track how many conversions your website gets by analyzing raw Google Analytics 4 (GA4) data directly in BigQuery? You don’t need complicated models or advanced machine learning techniques to do this. With just a simple condition …
BigQuery GA4 Conversions Tutorial: How to Count Events with Simple SQL Read more »
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