Google sheets formulas tutorial for marketers: learn VLOOKUP, IF, SUMIF, QUERY, and smarter reporting workflows. Read the guide
BigQuery tutorial for marketers: learn to query GA4 and campaign data, build cleaner dashboards, and reduce manual reporting. Read the guide
Build a google sheets dashboard for marketing reporting, automate data updates, and organize KPIs, charts, and filters. Follow this guide
Looker Studio dashboard tutorial for marketers: learn to build clear reports with GA4, Ads, and Sheets data. Follow this guide
Looker Studio tutorial for marketers: learn to build a cleaner dashboard with GA4, Sheets, and BigQuery data. Read the guide
I often need quick, reliable access to social media data for marketing analysis. Pulling Instagram public data into BigQuery unlocks the ability to join post-level metrics with other data sources, run SQL queries, and build richer Looker Studio dashboards. Below, …
If you want to centralize Meta Ads data in BigQuery without writing a single line of code, this is a practical, step-by-step walkthrough you can follow. I show a fast, reliable setup using Windsor.ai that pulls Facebook (Meta) Ads data …
Facebook Ads → BigQuery with Windsor.ai: Quick, No-Code Setup Read more »
If you want to store raw Facebook Ads data to BigQuery, and run SQL analyses, or build scalable reports that combine ads with GA4 or Shopify, BigQuery is the right place to centralize your marketing data. Windsor.ai removes the need …
Facebook Ads to BigQuery with Windsor.ai — Full Setup Guide Read more »
December and January are the months I plan budgets for the year ahead. I built a practical, ready-to-use eCommerce marketing planner that combines Google Sheets and Looker Studio so you can plan budgets by channel, produce monthly and yearly forecasts, …
How to Plan Your 2026 eCommerce Marketing Budget (Template) Read more »
Area charts are one of my favorite ways to show trends over time and the share between multiple segments. In this tutorial I walk through how to build clean, readable area charts in Looker Studio, style them for clarity, and …
Looker Studio Tutorial #12 — How to Build Area Charts Read more »
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