Google sheets formulas tutorial for marketers: learn VLOOKUP, IF, SUMIF, QUERY, and smarter reporting workflows. Read the guide
BigQuery tutorial for marketers: learn to query GA4 and campaign data, build cleaner dashboards, and reduce manual reporting. Read the guide
Looker Studio dashboard tutorial for marketers: learn to build clear reports with GA4, Ads, and Sheets data. Follow this guide
Looker Studio tutorial for marketers: learn to build a cleaner dashboard with GA4, Sheets, and BigQuery data. Read the guide
December and January are the months I plan budgets for the year ahead. I built a practical, ready-to-use eCommerce marketing planner that combines Google Sheets and Looker Studio so you can plan budgets by channel, produce monthly and yearly forecasts, …
How to Plan Your 2026 eCommerce Marketing Budget (Template) Read more »
Area charts are one of my favorite ways to show trends over time and the share between multiple segments. In this tutorial I walk through how to build clean, readable area charts in Looker Studio, style them for clarity, and …
Looker Studio Tutorial #12 — How to Build Area Charts Read more »
I walk you through practical techniques for adding clear, useful pie charts to your Looker Studio dashboard and for aligning them into a clean layout. This guide covers layout choices, data setup, styling, and rules of thumb so your dashboards …
Looker Studio Tutorial #11 — How to Build and Style Pie Charts Read more »
I walk you through how I build bar charts in Looker Studio for marketing dashboards and why I choose certain settings over others. This is a practical, step-by-step guide that covers metric selection, dimensions, drill downs, styling choices, and a …
Looker Studio Tutorial #10 — How to Build and Style Bar Charts Read more »
I walk you through a simple, practical approach to turning a single Looker Studio report into a clean, multi-page dashboard. If you prefer a visual step-by-step walkthrough, I recorded a video tutorial you can follow along with: https://www.youtube.com/watch?v=Y3-xgfDBdR0 Step 1: …
Looker Studio Tutorial #9 — How to Create Pages and Add Navigation Read more »
I walk through practical ways to make Looker Studio tables speak louder. Conditional formatting helps you surface problems, celebrate wins, and guide attention toward what matters. Below, I show step-by-step how I set up rules, combine OR and AND logic, …
Looker Studio Tutorial #8 — How to Use Conditional Formatting in Tables Read more »
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