Tips, tutorials, and practical guides on using BigQuery for GA4, marketing analytics, and reporting automation — built for marketers and analysts.
If you’ve been working with Google Analytics 4 (GA4) data exported to BigQuery, you might have noticed that GA4 doesn’t provide a direct session count column in its raw export tables. This can make tracking sessions a bit tricky when …
How to Calculate GA4 Sessions in BigQuery: A Simple Step-by-Step Guide Read more →
If you’ve just started working with Google Analytics 4 (GA4) data in BigQuery, you might be wondering how to extract key metrics like daily active users and sessions. This tutorial will guide you step-by-step through writing SQL queries to analyze …
BigQuery GA4 Tutorial: How to Get Daily Users and Sessions with SQL Read more →
If you’ve recently set up your GA4 export to BigQuery, you’re probably eager to start querying your data efficiently. In this guide, I’ll walk you through how to create your first query using the _TABLE_SUFFIX pseudo-column, a powerful method to …
How to Query GA4 Data in BigQuery Using _TABLE_SUFFIX (Full Tutorial) Read more →
Are you looking to seamlessly integrate your Google Sheets data into BigQuery without writing a single line of code? You’re in the right place! In this article, I’ll walk you through the simple process of how to create a BigQuery …
Google Sheets to BigQuery Made Easy – No Coding Required Read more →
If you’ve ever wondered how to connect your BigQuery data directly to Looker Studio for powerful, customizable reporting, you’re in the right place. In this BigQuery Looker Studio tutorial, I’ll walk you through the simple steps to link your BigQuery …
How to Connect BigQuery to Looker Studio (Beginner-Friendly Tutorial) Read more →
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