Facebook Ads Manager is messy. Long tables, unclear charts, and endless columns make it hard to understand what’s really working. That’s why more marketers and small businesses are turning to Looker Studio (formerly Google Data Studio) to build clear, visual …
3 Ways to Connect Facebook Ads to Looker Studio (2025 Guide + Free Template) Read more »
If you want to dive deeper into understanding which traffic sources bring the most users to your website, this tutorial is perfect for you. Using Google Analytics 4 (GA4) data in BigQuery, you can unlock detailed insights about your user …
BigQuery GA4 Users Sessions Tutorial: How to Identify Your Top Traffic Sources Read more »
If you have your Google Analytics 4 (GA4) data in BigQuery and want to automate running your queries daily, weekly, or hourly, this tutorial will guide you through the entire process. Scheduling queries in BigQuery can save you time and …
How to Automate GA4 Reports in BigQuery with Scheduled Queries Read more »
If you’ve recently set up GA4 export to BigQuery, you might be wondering how to create meaningful reports from the raw data. This tutorial will walk you through building a clean, actionable table of active users by day, including source, …
How to Analyze GA4 Users by Channel in BigQuery – Full Guide for Marketers Read more »
If you’ve set up your first GA4 export to BigQuery and want to dive deeper into your store’s purchase data, you’re in the right place. In this tutorial, I’ll walk you through how to query purchase revenue effectively using BigQuery …
How to Track GA4 Purchase Revenue in BigQuery (Made Simple) Read more »
Are you looking to track how many conversions your website gets by analyzing raw Google Analytics 4 (GA4) data directly in BigQuery? You don’t need complicated models or advanced machine learning techniques to do this. With just a simple condition …
BigQuery GA4 Conversions Tutorial: How to Count Events with Simple SQL Read more »
If you’ve ever wondered how to analyze your Google Analytics 4 (GA4) data by device type in BigQuery, you’re in the right place. Understanding whether your users come from desktop, mobile, or tablet devices is crucial for tailoring marketing strategies …
How to Filter GA4 Users by Device in BigQuery (Step-by-Step) Read more »
If you’ve ever wondered how to distinguish new users from returning users in your GA4 data within BigQuery, you’re not alone. By default, GA4 exports to BigQuery don’t provide this classification directly, but with a simple timestamp comparison, you can …
BigQuery GA4 Tutorial: Distinguish New and Returning Users Easily Read more »
If you’ve been diving into Google Analytics 4 (GA4) data and want to uncover which pages on your website drive the most views, conversions, or other key actions, querying GA4 data in BigQuery is a powerful approach. In this tutorial, …
How to Query GA4 Top Pages in BigQuery by Event: A Step-by-Step Tutorial Read more »
If you’ve connected your Google Analytics 4 (GA4) property to BigQuery, you’ve already unlocked a powerful way to analyze your website’s event data. But what’s next? How do you start exploring your raw GA4 data in BigQuery to get meaningful …
How to Get GA4 Event Count in BigQuery: A Simple Step-by-Step Tutorial Read more »
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