Customer Cohort Template: Lifetime Value and Customer Retention Analysis


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Our Cohort Analysis template is the perfect tool for gaining insight into your customer’s behavior. Use it to compare different user cohorts by month, count lifetime value, and customer acquisition cost using data from CRM and various ad platforms.

Data sources: CRM data, Ads platforms data by day.

Pre-sets: pull data to Google Sheets manually or via API-connector like Supermetrics. Fields required: order date, Order ID, User ID, Revenue from CRM or Google Analytics. Date and Spend from ads platforms as Google Ads, Facebook Ads, Bing Ads, so on.

Go to Looker Studio template page

The templates are delivered within 24 hours during the working days. The delivery requires manual processing but we try hard so in 90% of the cases we deliver it faster!

More details?

With our easy-to-read one-page template, it’s simple to pull data to Google Sheets manually or with an API-connector like Supermetrics.

The template includes all the necessary fields, such as order date, Order ID, User ID, Revenue, and ad platform data such as date and spend from Google Ads, Facebook Ads, Bing Ads, and more. Use our Cohort Analysis Looker Studio template to make data-driven decisions and improve your customer’s experience.

With the Cohort Analysis Template, you can easily segment your customer data by month or any other time frame. By comparing different cohorts, you can also see how customer behavior has changed over time, which is useful for tracking the impact of marketing campaigns or other initiatives.

Additionally, the Cohort Analysis Template allows you to calculate:

  1. Customer lifetime value – LTV
  2. Customer acquisition cost – CAC.

By tracking these metrics over time, you can see how they change with different cohorts, which can help you optimize your marketing and retention strategies.

Overall, the Cohort Analysis Template is a powerful tool for gaining a deeper understanding of your customer’s behavior. It’s easy to use and provides valuable insights that can help you improve your customer’s experience and drive business growth.

If you want to know more about what is cohort analysis, how does it work and why is it useful, check out our article!