Customer Cohort Template: Lifetime Value and Customer Retention Analysis

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Customer Cohort Template: Lifetime Value and Customer Retention Analysis is a must have for SaaS, game industry, e-commerce, online apps analytics department, language schools and many others.

Data sources: CRM data, Ads platforms data by day.

Pre-sets: pull data to Google Sheets manually or via API-connector like Supermetrics. Fields required: order date, Order ID, User ID, Revenue from CRM or Google Analytics. Date and Spend from ads platforms as Google Ads, Facebook Ads, Bing Ads, so on.

Go to Looker Studio template page

The templates are delivered within 24 hours during the working days. The delivery requires manual processing but we try hard so in 90% of the cases we deliver it faster!

More details?

There are many reasons why you need this report template, for example:

  • Cohort analysis focuses on grouping customers based on specific time periods, such as the month they made their first purchase. The template can visualize how these cohorts perform over time, helping marketers identify trends and patterns.
  • Customer Lifetime Value is a crucial metric that estimates the total revenue a business can expect from a customer throughout their entire relationship.
  • Cohort analysis can reveal differences in behavior and preferences among various customer segments. By using templates that include segmentation features, marketers can tailor their strategies to specific cohorts, improving overall marketing effectiveness.
  • Customer retention is a key factor in long-term business success. A template for retention metrics can show how well a business is retaining customers over time. Obviously, this information is vital for identifying areas that need improvement and for implementing targeted marketing strategies.

It is one of the bestsellers in our template store and a very beloved report by our clients. Use your chance to discover your Lifetime Value and Customer Retention Analysis with our Customer Cohort Template!

If you want to know more about what is cohort analysis, how does it work and why is it useful, check out our article!

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