Plan & Fact spending trajectory template for paid ads traffic sources


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Our Plan vs Fact Spending Trajectory report is the perfect tool for monitoring and comparing your advertising costs. The report compares your planned budget with actual expenses and tracks key performance indicators (KPI). It also provides a cost forecast for advertising until the end of the month.

Data sources: manually set budget KPI, expenses data from the advertisement systems, Google Analytics revenue data to calculate ROAS.

Pre-sets: KPI task, uploading data from ads platforms. Required fields for the report: date, cost, planning budget.

Go to Looker Studio template page

The templates are delivered within 24 hours during the working days. The delivery requires manual processing but we try hard so in 90% of the cases we deliver it faster!

Watch the full video overview of the template


More details?

Data sources for the report include a manually set budget and KPI, expenses data from advertisement systems, and Google Analytics revenue data to calculate return on ad spend (ROAS). Setting up the report is easy, with pre-sets for KPI tasks and uploading data from ad platforms.

The required fields for the report include:

  • Date,
  • Cost,
  • Planning budget
  • Revenue.

One of the key features of the report is its ability to track the progress of your advertising spend over time. By comparing your planned budget to actual expenses, you can identify areas where you may be over or under spending. This information can help you make more informed decisions about future advertising campaigns and adjust your budget accordingly.

To access the report, go to the Looker Studio template page and watch the full video review of the template. With our Plan vs Fact Spending Trajectory report, you’ll have all the information you need to make data-driven decisions about your advertising budget and improve your return on investment.