Are you willing to know more about digital marketing? Check out the most recent marketing educational articles that will surely help expand your knowledge about it!
RFM analysis is a marketing tool used to identify a company’s best clients based on their spending habits. In this article I would like to give you a profound understanding of how it works, in what cases you need to …
“Most of the customers add items to the cart but they never pay! I am wondering – what can be wrong? Does it depend on the weather or the planets’ movements?!” Here is what I’ve heard from my friend sharing …
What is the most horrifying day for all the marketers and agency workers? Surely, the first day of each month is so unwanted because the clients are waiting for the reports. Besides all the stress the workers go through and …
I use Looker Studio every day – I sell automatized report templates as well customized ones for my clients and their projects. Every week I post new YouTube tutorials and articles in my blog about Looker Studio, Google Sheets or …
One day Gala, a Looker Studio expert, driven by the idea to bring order to the marketing sales data, founded the Gaille Reports agency. You may ask why? The answer is quite simple – as a marketing specialist with a …
Cohort analysis is the process of classifying data into different groups called cohorts. The groups have common traits and are defined by a fixed period. Let’s take a look at what the cohort types are, how cohort analysis works and …
In the dynamic and competitive landscape of today’s business world, an effective marketing strategy is essential for organizations to thrive. One of the fundamental frameworks that businesses rely on is the marketing mix. Consisting of four key elements—product, price, place, …
Imagine sitting in the office, manually inputting all the data, being over-careful because one single mistake may make the report completely inaccurate. Then updating all the information again and again… Does it sound familiar to you? There is a solution …
Tired of extracting the data from the ads platforms and creating reports fully manually? Making reports and updating them every single time seems an everlasting nightmare? There is a solution – report automation! Why would you need report automation Marketing …
In this article we are going to approve or to ruin a myth about vodka consumption in Russia. Is vodka really the most drunk thing among other alcoholic drinks in Russia? We have analysed a dataset containing information about alcohol …
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