Gaille Reports – everything you need to know about our digital marketing and Looker Studio agency
One day Gala, a Looker Studio expert, driven by the idea to bring order to the marketing sales data, founded the Gaille Reports agency.
You may ask why? The answer is quite simple – as a marketing specialist with a rich experience she noticed how gradually digital marketing analytics complicates with the rise of diverse advertising platforms. In Gaille Reports we know how to make digital marketing analytics much easier using marketing reporting automation!
Check out the video presentation of our agency here:
Why does your company need to automate marketing reports?
The majority of our clients are digital marketing agencies and startups. Analyzing their experience, most of them either didn’t have a unified reporting system or they were maintaining them manually. We are here to help! We create reports in Looker Studio, connecting your data from various systems and configuring their automatic updates.
Here is why you need to automate your reports:
- To reduce the time spent on preparing regular reports.
- To decrease the risk of errors caused by human factors.
- To have all key KPIs at your fingertips any day of the week and time of day.
- To easily duplicate and provide access, which is particularly important for agencies.
What are the stages of marketing reporting automation?
Automation of marketing reporting is a multiple-step process. Here are the main stages:
- Connect one or more data sources to collect data
- Clean, transform and blend data as needed
- Push the prepared data to a BI (visualization) tool
- Create dashboard itself
- Schedule automated email delivery to stakeholders
Marketing report automation optimizes efficiency by minimizing human error and standardizing reporting formats. Automated workflows ensure consistent report delivery, reducing the chances of oversight or delayed reporting.
Additionally, automation software can schedule reports to be generated and distributed at specific intervals, providing stakeholders with timely updates on key performance metrics and marketing campaigns. This enhances internal communication and facilitates data-driven decision-making processes.
Our work is based on the Google Cloud Platform. We use Supermetrics, Power My Analytics, Windsor.ai or others as third-party connector services.
For data storage and transformations we tend to use Google BigQuery or Google Sheets.
A BI, Data visualization tool all our reports are based on is Google Looker Studio.
Why should you entrust our Looker Studio agency with marketing automation?
First of all, we will help you save money. Working with us you will get data engineering work without a data engineer.
Working with us will save you time because once you order reports setup, you will get your actual data every day.
The tools we use are very flexible and provide a lot of possibilities to present your data with a great flexibility.
Marketing reporting automation is a solution for everyone and fits for every budget. It will be a useful tool for small companies and freelancers and as a second opinion for big guys.
Ready to work with our Looker Studio agency?
Here is how the workflow with our Looker Studio agency goes:
- Introduction call, can be scheduled on the gaillereports.com
- Determine details of the project
- 50% prepayment
- Provide access to data sources
- Creation of your custom Looker Studio dashboard
- Instructions how to use
- 50% postpayment
If you are willing to automate your reports, don’t hesitate to contact us. Let’s schedule a call and talk about how we can help you with that.