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UTM tags – how to create and analyze, pros and cons

By Anna Primak Posted on 23 February 2024 Posted in All articles, Digital Marketing
UTM tags – how to create and analyze, pros and cons

Do you know what the spy’s favorite shoes are? Sneakers! As well as the spies, the marketers who set up the links for the web pages can find users “footprints”, precisely, where did the users come from.  If your business …

UTM tags – how to create and analyze, pros and cons Read more »

RFM analysis in Google Sheets and Looker Studio – template overview

By Anna Primak Posted on 20 February 2024 Posted in All articles, Looker Studio, Template Overview
RFM analysis in Google Sheets and Looker Studio – template overview

Do you know that you can create an RFM analysis in Google Sheets and Looker Studio? I have created a RFM analysis template and launched it in my store. It is a vital report for e-commerce directors.  If you are …

RFM analysis in Google Sheets and Looker Studio – template overview Read more »

Looker Studio Customer Churn Analysis Template for SaaS and E-commerce

By Anna Primak Posted on 8 February 2024 Posted in All articles, Looker Studio, Template Overview
Looker Studio Customer Churn Analysis Template for SaaS and E-commerce

One of my special reports that will be really useful for e-commerce and SaaS directors is Customer Churn analysis template. First of all, what is the churn rate? The churn rate refers to the rate at which subscribers or customers …

Looker Studio Customer Churn Analysis Template for SaaS and E-commerce Read more »

How to do analysis for individual blogs and content websites?

By Anna Primak Posted on 6 February 2024 Posted in All articles, Looker Studio, Template Overview
How to do analysis for individual blogs and content websites?

If you have a content website or individual blog, then this analysis template is a perfect match for you! I designed it the way you would have a more profound image of page analytics based on Google Analytics 4 and …

How to do analysis for individual blogs and content websites? Read more »

How to tag someone in Google Sheets?

By Anna Primak Posted on 1 February 2024 Posted in All articles, Google Sheets, Tutorials
How to tag someone in Google Sheets?

Luckily for everyone using Google Sheets, you can work together on any document. By the way, we have an article about arranging group work in Google Sheets and Looker Studio. However, do you know how to draw your colleagues’ attention …

How to tag someone in Google Sheets? Read more »

Two date range controls in Looker Studio

By Anna Primak Posted on 30 January 2024 Posted in All articles, Looker Studio, Tutorials
Two date range controls in Looker Studio

Have you ever felt the urge to have two different date range controls in the same Looker Studio dashboard? Not everyone knows how to do it, so I felt like I needed to share it with you. Check out the …

Two date range controls in Looker Studio Read more »

Top 7 Looker Studio tutorials

By Anna Primak Posted on 12 January 2024 Posted in All articles, Looker Studio, Tutorials
Top 7 Looker Studio tutorials

One of the main objectives of our startup is to help small and medium businesses with understanding of their data and businesses overall. Owing to marketing reporting automation we can do it.  We sell as report templates, as unique customized …

Top 7 Looker Studio tutorials Read more »

What marketing report templates do we have?

By Anna Primak Posted on 29 December 2023 Posted in All articles, Looker Studio, Template Overview
What marketing report templates do we have?

One day Gala, founder of Gaille Reports, woke up to the idea that all the marketers are suffering from creating a plenty of identical reports every month which is simply a waste of time and this needs to be solved. …

What marketing report templates do we have? Read more »

Top-10 Google Sheets tutorials

By Anna Primak Posted on 22 December 2023 Posted in All articles, Google Sheets, Tutorials
Top-10 Google Sheets tutorials

We are absolutely passionate about sharing knowledge. In 2023 we have written a lot of articles about Google Sheets and at the end of the year we decided to make a selection of Top-10 Google Sheets tutorials. All the most …

Top-10 Google Sheets tutorials Read more »

Weekly Cohort report for beauty and health industry

By Anna Primak Posted on 8 December 2023 Posted in All articles, Looker Studio, Template Overview
Weekly Cohort report for beauty and health industry

Weekly cohort analysis is the thing we are used to, because the most common one is a monthly cohort. However, I believe that particularly weekly cohort analysis may be incredibly useful in certain cases. For example, food delivery, taxi services, …

Weekly Cohort report for beauty and health industry Read more »

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