How to create a cohort analysis in Google Sheets – part 2
Welcome back to the second part of the tutorial of creating a cohort analysis in Google …
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Cohort analysis – meaning and significance
Cohort analysis is the process of classifying data into different groups called cohorts. The groups have …
How to create cohort analysis in Google Sheets? Part 1
Cohort analysis is a type of analysis when we split the users by groups and observe …
How to create cohort analysis in Google Sheets? Part 1 Read more →
Why the Marketing Mix Matters: Simple Benefits You Can Apply Today
In the dynamic and competitive landscape of today’s business world, an effective marketing strategy is essential …
Why the Marketing Mix Matters: Simple Benefits You Can Apply Today Read more →
Correct ROAS calculation in Google Sheets pivot tables
Do you know that you can (and should!) write custom formulas inside pivot tables in Google …
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Looker Studio Calculated Fields. Extracting week from date
When you create a weekly report in Looker Studio you can use the ISO Week field …
Looker Studio Calculated Fields. Extracting week from date Read more →
Marketing reporting automation
Imagine sitting in the office, manually inputting all the data, being over-careful because one single mistake …
REGEXMATCH multiple criteria in Google Sheets
If you work in the area of data visualization in Looker Studio, for sure you have …
How to use ARRAYFORMULA in Google Sheets?
Google Sheets is a great tool that I use everyday in my work and as we …
How to use the VLOOKUP function in Google Sheets?
When working with interrelated data, one of the foremost common challenges is finding data over different …
How to use the VLOOKUP function in Google Sheets? Read more →