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What are the benefits of marketing mix?

By Anna Primak Posted on 26 June 2023 Posted in Digital Marketing
What are the benefits of marketing mix?

In the dynamic and competitive landscape of today’s business world, an effective marketing strategy is essential for organizations to thrive. One of the fundamental frameworks that businesses rely on is the marketing mix. Consisting of four key elements—product, price, place, …

What are the benefits of marketing mix? Read more »

Correct ROAS calculation in Google Sheets pivot tables

By Anna Primak Posted on 22 June 2023 Posted in Tutorials
Correct ROAS calculation in Google Sheets pivot tables

Do you know that you can (and should!) write custom formulas inside pivot tables in Google Sheets? Calculated fields is, actually, one of my favorite topics, I’ve written a couple of articles about it. By this link you can read …

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Looker Studio Calculated Fields. Extracting week from date

By Anna Primak Posted on 19 June 2023 Posted in Tutorials
Looker Studio Calculated Fields. Extracting week from date

When you create a weekly report in Looker Studio you can use the ISO Week field type. But it is super long and often you can’t see the full week’s name. Keep up with the article to see how to …

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Marketing reporting automation

By Anna Primak Posted on 15 June 2023 Posted in Digital Marketing
Marketing reporting automation

Imagine sitting in the office, manually inputting all the data, being over-careful because one single mistake may make the report completely inaccurate. Then updating all the information again and again… Does it sound familiar to you? There is a solution …

Marketing reporting automation Read more »

REGEXMATCH multiple criteria in Google Sheets

By Anna Primak Posted on 12 June 2023 Posted in Google Sheets, Tutorials
REGEXMATCH multiple criteria in Google Sheets

If you work in the area of data visualization in Looker Studio, for sure you have to work in Google Sheets to prepare your data. Today I would like to share a case with the REGEXMATCH Google Sheets formula.  Task …

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How to use ARRAYFORMULA in Google Sheets?

By Anna Primak Posted on 8 June 2023 Posted in Google Sheets, Tutorials
How to use ARRAYFORMULA in Google Sheets?

Google Sheets is a great tool that I use everyday in my work and as we all know it has plenty of formulas that easen our routine tasks and one of the formulas that I find really interesting and useful …

How to use ARRAYFORMULA in Google Sheets? Read more »

How to use the VLOOKUP function in Google Sheets?

By Anna Primak Posted on 5 June 2023 Posted in Google Sheets, Tutorials
How to use the VLOOKUP function in Google Sheets?

When working with interrelated data, one of the foremost common challenges is finding data over different sheets. You frequently perform such tasks in everyday life, for example when checking a flight plan board for your flight number to induce the …

How to use the VLOOKUP function in Google Sheets? Read more »

Report automation

By Anna Primak Posted on 1 June 2023 Posted in Digital Marketing
Report automation

Tired of extracting the data from the ads platforms and creating reports fully manually? Making reports and updating them every single time seems an everlasting nightmare? There is a solution – report automation! Why would you need report automation Marketing …

Report automation Read more »

How to convert currency in Google Sheets by a specific date using Googlefinance formula?

By Anna Primak Posted on 29 May 2023 Posted in Google Sheets, Tutorials
How to convert currency in Google Sheets by a specific date using Googlefinance formula?

Have you ever faced an issue while working in Google Sheets when you need to convert cost or revenue from one currency to another? It is much easier than you may think because Google Sheets has a special function for …

How to convert currency in Google Sheets by a specific date using Googlefinance formula? Read more »

What are you going to learn in the Looker Studio course?

By Anna Primak Posted on 2 May 2023 Posted in Online Course
What are you going to learn in the Looker Studio course?

Are you looking to take your data visualization skills to the next level? That’s where Looker Studio course comes in! By enrolling in this course, you’ll gain a deep understanding of data visualization theory and learn how to effectively structure …

What are you going to learn in the Looker Studio course? Read more »

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