Buttons feature in Looker Studio
May 2023 was a prosperous month of innovations in Looker Studio hence now we can see many new features in the tool. One of them is a buttons feature in Looker Studio. Let’s see how can we use it but …
Author: Anna Primak
Looker Studio GA4 organic traffic, SEO template overview
In this article I am going to overview one of the most popular templates in my store GA4 organic traffic, SEO template overview. Before purchasing the report template, you can find detailed information about it and also find a link …
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Elevate your reports with Looker Studio Scorecard Improvements
Looker Studio scorecard improvements is a new function in the tool that appeared in May 2023. Check out the video tutorial here: To show you an example, I will use a Google Analytics 4 Demo account. Creating a scorecard We …
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Looker Studio GA4 e-commerce report template overview
In this article I am going to overview an ecommerce report template created specially for e-commerce based on Google Analytics 4 demo account that you can easily replace with yours. Check out the video overview here: Page 1 That is …
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Running calculations feature in Looker Studio
Looker Studio is full of useful features that you can use on a daily basis. One of them is running calculations. Basically, running calculations compute summary results across a collection of values. There are various options of running calculations in …
Looker Studio Ads experiments (A/B tests) results template overview
While working with paid ads, you probably have to run experiments, more certainly A/B tests. To present the A/B test results, I have created a report template and added it to my template store! Check out the video-overview right now: …
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How to create a cohort analysis in Google Sheets – part 2
Welcome back to the second part of the tutorial of creating a cohort analysis in Google Sheets. In the previous chapter we’ve seen what kind of data we need to input and started doing the calculations. I’ve filmed a video …
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Cohort analysis – meaning and significance
Cohort analysis is the process of classifying data into different groups called cohorts. The groups have common traits and are defined by a fixed period. Let’s take a look at what the cohort types are, how cohort analysis works and …
How to create cohort analysis in Google Sheets? Part 1
Cohort analysis is a type of analysis when we split the users by groups and observe the behavior of these groups based on certain characteristics. In this article we will start doing all the settings and calculations for cohort analysis …
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What are the benefits of marketing mix?
In the dynamic and competitive landscape of today’s business world, an effective marketing strategy is essential for organizations to thrive. One of the fundamental frameworks that businesses rely on is the marketing mix. Consisting of four key elements—product, price, place, …