Google Sheets is a powerful tool for managing and analyzing data, and one of its most versatile functions is HLOOKUP. Short for “Horizontal Lookup,” HLOOKUP allows users to search for a value in the first row of a range and …
If you’re managing data across platforms like Google Sheets and Looker Studio (formerly known as Google Data Studio), the ability to manipulate and combine data efficiently is essential. One function that often gets overlooked in this workflow is the CONCAT …
CONCAT Google Sheets & Looker Studio: Simplify Your Data Management and Reporting Read more »
Data visualization and analytics tools are crucial for businesses aiming to make data-driven decisions. Among the leading platforms, Looker Studio (formerly Google Data Studio) and Tableau stand out as popular choices. Each offers powerful features, but they cater to different …
Looker Studio vs. Tableau: Which Analytics Tool is Right for You? Read more »
Google Sheets is a go-to tool for marketers handling data analysis, project management, and performance tracking. Two of the most versatile functions in Sheets are the AND and OR functions. These logical functions help marketers streamline data analysis, automate repetitive …
AND and OR Functions in Google Sheets for Marketing Read more »
The IFS function in Google Sheets is a powerful tool for marketers to simplify complex, multi-criteria analysis. It allows you to test multiple conditions and return a result based on the first condition met. This can be useful in marketing …
Using the IFS Function in Google Sheets for Marketing Analysis Read more »
Google Sheets has become an essential tool in digital marketing, especially for tracking performance metrics, monitoring campaign budgets, and visualizing data. Among its versatile functions, IF and IF AND stand out as powerful tools to help marketers streamline data analysis, …
Boost Your Marketing Analytics in Google Sheets with IF and IF AND Functions Read more »
Blending GA4 (Google Analytics 4) and Google Ads data gives marketers a complete view of their customer journey. It helps them understand how ads drive website behavior, making it easier to optimize campaigns and spend money more wisely. By combining …
Blended Google Analytics 4 and Google Ads in Looker Studio Read more »
How can we make daily and monthly reports in the easiest and fastest way possible? Date Aggregation in Looker Studio will help us out with that! Don’t forget to check out the video tutorial for your better understanding! How to …
Interactive Date Aggregation in Looker Studio: Easy Date Switch! Read more »
Missing data (nulls) in Looker Studio tables can mess up your dashboard because they can lead to incorrect calculations, like averages or totals, since missing data isn’t counted. They can also cause filters and visualizations to behave unexpectedly, making it …
Missing data in Looker Studio: IFNULL and COALESCE Read more »
Google Ads is a crucial tool for many reasons, particularly for optimizing advertising campaigns and ensuring you’re getting the best return on investment. I’ve designed a Google Ads Extended Analytics report template that will give an extended look on your …
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