Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Gaille Reports Automate marketing and sales reports with Gaille Reports on Google platform base ## Sitemaps - [XML Sitemap](https://gaillereports.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://gaillereports.com/blog/) - Read practical tutorials about Looker Studio, Google Sheets, BigQuery, dashboards, automation, and marketing reporting. - [RFM-analysis of a client base and data visualization in Google Data Studio](https://gaillereports.com/rfm-analysis-of-a-client-base-and-data-visualization-in-google-data-studio/) - Today I want to tell about one of the methods of client base segmentation that is called RFM-analysis. The method is based on users behavior, it is simple - [Ecommerce sales funnel of an online store in Google Data Studio](https://gaillereports.com/sales-funnel-of-an-online-store-in-google-data-studio/) - If the e-commerce reports are set up, the sales funnel is graphically illustrated in Google Analytics. On one screen you see a general number of sessions - [Do all the Russians love vodka as much as people think they do? Alcohol consumption in Russia overview](https://gaillereports.com/do-all-the-russians-love-vodka-as-much-as-people-think-they-do-alcohol-consumption-in-russia-overview/) - In this article we are going to approve or to ruin a myth about vodka consumption in Russia. Is vodka really the most drunk thing among other alcoholic - [Introduction to Data Blending (Join Concept)](https://gaillereports.com/introduction-to-data-blending-join-concept/) - Researching the Net I found that there is really little information about Data Blending in Google Data Studio because it is a comparatively a new tool in - [Data Blending. Joins in details](https://gaillereports.com/data-blending-joins-in-details/) - I am back with a second chapter of my Data Blending trilogy. Follow the practical steps and apply the same approach to your own reporting workflow. - [Blended data in Google Data Studio - Tips & Tricks](https://gaillereports.com/blended-data-in-google-data-studio-tips-tricks/) - In the previous two chapters we have talked in detail about what is blended data and about each type of join in particular. Here is the Google Data Studio - [Spend Tracking Overview Template](https://gaillereports.com/spend-tracking-template-overview/) - When you work with paid ads you can check cost and revenue every day. For this case I created a nice Google Data Studio template called Spend Tracking - [How to create calculated fields in Google Data Studio](https://gaillereports.com/how-to-create-calculated-fields-in-google-data-studio/) - Today I am going to speak about calculated fields. If you have worked with Google Data Studio, you may have faced the need to create additional fields. - [Show only part of the data in the Google Data Studio dashboard - Google Data Studio filter by email feature](https://gaillereports.com/show-only-part-of-the-data-in-the-google-data-studio-dashboard-filter-by-email-feature/) - Did you have this situation when you need to provide access for part of your data in the report? And for this case Google Data Studio has a feature called - [Looker Studio features. Optional metrics feature](https://gaillereports.com/optional-metrics-feature/) - While working with Looker Studio, have you ever felt the urge to show much more metrics at the same time without wasting too much space on the canvas of - [Google Sheets. Union ranges. How to do it?](https://gaillereports.com/how-to-union-ranges-in-google-sheets/) - While working with Google Sheets, have you ever felt the need to pull the and union data from several tabs into another one? Basically, you can simply - [Intro to Parameters. Part 1](https://gaillereports.com/intro-to-parameters-part-1-looker-dashboard/) - Looker Studio parameters are custom variables created by users that allow them to create reports best suited to their needs. They allow us to interact - [Intro to Parameters. Part 2](https://gaillereports.com/intro-to-parameters-part-2/) - We’ve already created a table with cost, budget percent of budget used and the rest of the budget. We have added manually some Google Data Studio - [Fast data blending in Looker Studio - Lifehack](https://gaillereports.com/fast-data-blending-in-looker-studio-gaillereports/) - Today I am going to show you the trick in Looker Studio that lets you run a successful data blending in a minute! Here is the video, if you prefer this - [When to use what type of chart in Google Data Studio (Looker Studio)?](https://gaillereports.com/when-to-use-what-type-of-chart-in-google-data-studio-looker/) - How to know what kind of chart is going to be the most appropriate to show a certain type of data in Google Data Studio (Looker Studio)? Don’t worry, I am - [Google Data Studio vs Looker Studio](https://gaillereports.com/google-data-studio-vs-looker-studio/) - You may already know Google Data Studio, maybe even worked with it, but now you can’t find it. But now everyone is talking about Looker Studio. Let’s - [How to copy element styles in Looker Studio - Tutorial](https://gaillereports.com/how-to-copy-element-styles-in-looker-studio-tutorial/) - If you have ever tried working in Looker Studio, you surely have to know how long it takes to set up all the tables and elements to be in the same style. - [Page- and report-level elements in Looker Studio - Tutorial](https://gaillereports.com/page-and-report-level-elements-in-looker-studio-tutorial/) - The correctly made report consists of the header, body and the footer. You may have many pages in your report, and recreating headers and footers on every - [Plan & Fact spending trajectory LITE Looker Studio dashboard](https://gaillereports.com/plan-fact-spending-trajectory-lite-looker-studio-dashboard/) - Continuing the series of template overviews, in this article I am about to review one of my dashboards called Plan & Fact spending trajectory LITE Looker - [How to extract month from date in Google Sheets - Tutorial](https://gaillereports.com/how-to-extract-month-from-date-in-google-sheets-tutorial/) - Google Sheets is a powerful spreadsheet software that allows you to perform a variety of data analysis tasks. One common task is extracting the month from - [How to customize the navigation menu of your dashboard in Looker Studio](https://gaillereports.com/how-to-customize-the-navigation-menu-of-your-dashboard-in-looker-studio/) - Customizing the navigation menu of your dashboard in Looker Studio can help you better organize your reports and make it easier for users to find the - [Supermetrics Facebook Ads add-on for Google Sheets](https://gaillereports.com/supermetrics-facebook-ads-add-on-for-google-sheets/) - Supermetrics Facebook Ads add-on for Google Sheets is a powerful tool that allows users to import and analyze Facebook Ads data directly in Google Sheets. - [Supermetrics connector for Facebook Ads to Looker Studio overview and tricks](https://gaillereports.com/supermetrics-connector-for-facebook-ads-to-looker-studio-overview-and-tricks/) - Supermetrics is a powerful data integration tool that enables businesses to gather data from various sources, including Facebook Ads, and transform it - [Looker Studio free SEO report. 3. Google Analytics 4](https://gaillereports.com/looker-studio-free-seo-report-3-google-analytics-4/) - Here is the third part of the freemSEO report in the Looker Studio sequence. In previous parts (part 1, part 2 links) we have connected various data - [Looker Studio Organic Traffic, SEO report. 4. SEO Monitor connector](https://gaillereports.com/looker-studio-organic-traffic-seo-report-4-seo-monitor-connector/) - I hope you were waiting for the next chapter about the organic traffic SEO traffic dashboard! I have already written three articles about it, if you - [Looker Studio SEO report. 5. Google Search Console connector](https://gaillereports.com/looker-studio-seo-report-5-google-search-console-connector/) - In my previous articles of Looker Studio SEO monthly report series I have observed different connectors (you can read them here – part 1, part 2, part 3 - [What are you going to learn in the Looker Studio course?](https://gaillereports.com/what-are-you-going-to-learn-in-the-looker-studio-course/) - Are you looking to take your data visualization skills to the next level? That’s where Looker Studio course comes in! By enrolling in this course, you’ll - [How to convert currency in Google Sheets by a specific date using Googlefinance formula?](https://gaillereports.com/how-to-convert-currency-in-google-sheets-by-a-specific-date-using-googlefinance-formula/) - Have you ever faced an issue while working in Google Sheets when you need to convert cost or revenue from one currency to another? It is much easier than - [Report automation](https://gaillereports.com/report-automation/) - Tired of extracting the data from the ads platforms and creating reports fully manually? Making reports and updating them every single time seems an - [How to use the VLOOKUP function in Google Sheets?](https://gaillereports.com/how-to-use-the-vlookup-function-in-google-sheets/) - When working with interrelated data, one of the foremost common challenges is finding data over different sheets. You frequently perform such tasks in - [How to use ARRAYFORMULA in Google Sheets?](https://gaillereports.com/how-to-use-arrayformula-in-google-sheets/) - Google Sheets is a great tool that I use everyday in my work and as we all know it has plenty of formulas that easen our routine tasks and one of the - [REGEXMATCH multiple criteria in Google Sheets](https://gaillereports.com/regexmatch-multiple-criteria-in-google-sheets/) - If you work in the area of data visualization in Looker Studio, for sure you have to work in Google Sheets to prepare your data. Today I would like to - [Marketing reporting automation](https://gaillereports.com/marketing-reporting-automation/) - Imagine sitting in the office, manually inputting all the data, being over-careful because one single mistake may make the report completely inaccurate. - [How to create cohort analysis in Google Sheets? Part 1](https://gaillereports.com/how-to-create-cohort-analysis-in-google-sheets-part-1/) - Cohort analysis is a type of analysis when we split the users by groups and observe the behavior of these groups based on certain characteristics. In this - [Cohort analysis - meaning and significance ](https://gaillereports.com/cohort-analysis-meaning-and-significance/) - Cohort analysis is the process of classifying data into different groups called cohorts. The groups have common traits and are defined by a fixed period. - [How to create a cohort analysis in Google Sheets – part 2](https://gaillereports.com/how-to-create-a-cohort-analysis-in-google-sheets-part-2/) - Welcome back to the second part of the tutorial of creating a cohort analysis in Google Sheets. In the previous chapter we’ve seen what kind of data we - [Looker Studio Ads experiments (A/B tests) results template overview](https://gaillereports.com/looker-studio-ads-experiments-a-b-tests-results-template-overview/) - While working with paid ads, you probably have to run experiments, more certainly A/B tests. To present the A/B test results, I have created a report - [Running calculations feature in Looker Studio](https://gaillereports.com/running-calculations-feature-in-looker-studio/) - Looker Studio is full of useful features that you can use on a daily basis. One of them is running calculations. Basically, running calculations compute - [Looker Studio GA4 e-commerce report template overview](https://gaillereports.com/looker-studio-ga4-e-commerce-report-template-overview/) - In this article I am going to overview an ecommerce report template created specially for e-commerce based on Google Analytics 4 demo account that you can - [Elevate your reports with Looker Studio Scorecard Improvements](https://gaillereports.com/elevate-your-reports-with-looker-studio-scorecard-improvements/) - Looker Studio scorecard improvements is a new function in the tool that appeared in May 2023. Check out the video tutorial here: To show you an example, I - [Looker Studio GA4 organic traffic, SEO template overview](https://gaillereports.com/looker-studio-ga4-organic-traffic-seo-template-overview/) - In this article I am going to overview one of the most popular templates in my store GA4 organic traffic, SEO template overview. Before purchasing the - [Buttons feature in Looker Studio](https://gaillereports.com/buttons-feature-in-looker-studio/) - May 2023 was a prosperous month of innovations in Looker Studio hence now we can see many new features in the tool. One of them is a buttons feature in - [Looker Studio GA4 and Google Search Console SEO template overview](https://gaillereports.com/looker-studio-ga4-and-google-search-console-seo-template-overview/) - In this article I am going to present one of my Looker Studio report templates called GA4 and Google Search Console SEO template. You can find it in my - [Schedule email delivery feature in Looker Studio](https://gaillereports.com/schedule-email-delivery-feature-in-looker-studio/) - Not to forget to send the report to your client among a bunch of other tasks to do, you can use the Schedule email delivery feature in Looker Studio. Keep - [Looker Studio GA4 Key metrics](https://gaillereports.com/looker-studio-ga4-key-metrics/) - For many marketers the transition to GA4 is pretty painful after all those years of work with Universal Analytics. In this article I would like to make an - [Mastering data in Google Sheets: ERRORS handling with these formula tricks](https://gaillereports.com/mastering-data-in-google-sheets-errors-handling-with-these-formula-tricks/) - Errors in Google Sheets… It happens every time! Breaks the charts in Looker Studio and is simply an eyesore while working with data! Read the article - [Looker Studio template overview: Google Ads and Facebook Ads​ performance](https://gaillereports.com/looker-studio-template-overview-google-ads-and-facebook-ads-performance/) - This article is dedicated to my Looker Studio template: Google Ads and Facebook Ads performance. It is pretty simple and easy to understand, not expensive - [Looker Studio template overview: unify UA & GA4 and 12-month forecast](https://gaillereports.com/looker-studio-template-overview-unify-ua-ga4-and-12-month-forecast/) - Today I would like to make an overview of one of my Looker Studio templates called UA & GA4 Users and Transactions 12-month trends. It is not universal - [How to replace PROPER formula in Looker Studio?](https://gaillereports.com/how-to-replace-proper-formula-in-looker-studio/) - This week I had an interesting case while working in Looker Studio.I have Google Analytics 4 and one of the dimensions is Event Name in format of small - [Looker Studio template overview: Classic sales funnel for GA4 and UA](https://gaillereports.com/looker-studio-template-overview-classic-sales-funnel-for-ga4-and-ua/) - Today I would like to review one of my popular Looker Studio report templates called Classic Sales funnel for GA4 and UA. You can find it in my template - [Windsor.ai Google Sheets extension overview and my experience](https://gaillereports.com/windsor-ai-google-sheets-extension-overview-and-my-experience/) - When talking about Google Sheets extensions, to pull up data from different platforms most likely we’ll need connectors to do it. Recently, I’ve - [Free Google Sheets add-on to pull Google Analytics 4 data](https://gaillereports.com/free-google-sheets-add-on-to-pull-google-analytics-4-data/) - Sometimes it’s better to pull and transform your data from Google Analytics to Google Sheets than to Looker Studio. Especially, if you want to merge the - [Power My Analytics add-on to Google Sheets overview](https://gaillereports.com/power-my-analytics-add-on-to-google-sheets-overview/) - Continuing reviewing different Google Sheets add-ons, today I’d like to tell you about Power My Analytics Google Sheets add-on. I like this Google Sheets - [Power My Analytics Facebook Ads connector to Google Sheets](https://gaillereports.com/power-my-analytics-facebook-ads-connector-to-google-sheets/) - Continuing reviewing the connectors, I would like to review Power My Analytics Facebook Ads connector that I’ve mentioned in my previous article. I’ve - [Looker Studio Quick Start: 2023 Looker Studio Tutorial For Beginners](https://gaillereports.com/looker-studio-quick-start-2023-looker-studio-tutorial-for-beginners/) - Looker Studio is a data visualization tool made by Google. It is a free instrument to analyze your data. I use it to create reports with visualized data - [Gaille Reports - everything you need to know about our digital marketing and Looker Studio agency](https://gaillereports.com/gaille-reports-everything-you-need-to-know-about-our-digital-marketing-and-looker-studio-agency/) - One day Gala, a Looker Studio expert, driven by the idea to bring order to the marketing sales data, founded the Gaille Reports agency. The answer is - [Pivot charts in Google Sheets tutorial for beginners](https://gaillereports.com/pivot-charts-in-google-sheets-tutorial-for-beginners/) - It is impossible to imagine data analysts working without pivot charts. If you’re not familiar with them, here I am with my new article – Pivot tables in - [Conditional formatting in Google Sheets for beginners](https://gaillereports.com/conditional-formatting-in-google-sheets-for-beginners/) - Let’s talk about one useful function in Google Sheets – conditional formatting. I will show you how to set it up using a pivot table (read the article - [Conditional formatting in Google Sheets based on another cell value in 2023](https://gaillereports.com/conditional-formatting-in-google-sheets-based-on-another-cell-value-in-2023/) - Did you know that you can do conditional formatting in Google Sheets based on another cell value? Keep reading this article to get to know it! Also, you - [How to connect and use Looker Studio with Google Sheets 2023](https://gaillereports.com/how-to-connect-and-use-looker-studio-with-google-sheets-2023/) - When you start working with Looker Studio you may ask yourself “How do I connect a Google Sheets to Looker Studio?” I am here to explain! Keep up with the - [Find and remove duplicates in Google Sheets in 5 minutes!](https://gaillereports.com/find-and-remove-duplicates-in-google-sheets-in-5-minutes/) - Have you ever wondered how to find and remove duplicates in Google Sheets? Here I am to teach you how to do that in 5 minutes! I will share some tips and - [Why do I like to work with Looker Studio?](https://gaillereports.com/why-do-i-like-to-work-with-looker-studio/) - I use Looker Studio every day – I sell automatized report templates as well customized ones for my clients and their projects. Every week I post new - [What services do Gaille Reports offer?](https://gaillereports.com/what-services-do-gaille-reports-offer/) - What is the most horrifying day for all the marketers and agency workers? Surely, the first day of each month is so unwanted because the clients are - [Discover Your Sales Funnel with Free Looker Studio Template](https://gaillereports.com/discover-your-sales-funnel-with-free-looker-studio-template/) - If you are an owner of an ecommerce store, being aware of your sales funnel is an essential thing for your business. A sales funnel enables organizations - [YouTube Analytics in Looker Studio template overview](https://gaillereports.com/youtube-analytics-in-looker-studio-template-overview/) - This article is going to be an overview of my new report template – YouTube Analytics based on YouTube and Google Analytics 4 free connectors. For all the - [Ecommerce Directors' Top-5 Nightmares](https://gaillereports.com/ecommerce-directors-top-5-nightmares/) - “Most of the customers add items to the cart but they never pay! I am wondering – what can be wrong? Does it depend on the weather or the planets’ - [RFM analysis - how does it work, cases of usage](https://gaillereports.com/rfm-analysis-how-does-it-work-cases-of-usage/) - RFM analysis is a marketing tool used to identify a company’s best clients based on their spending habits. In this article I would like to give you a - [B2B Paid traffic leads Looker Studio report template overview](https://gaillereports.com/b2b-paid-traffic-leads-looker-studio-report-template-overview/) - This report was created to let B2B directors see their leads and, particularly, paid traffic leads. It will be truly relevant for B2B’s with a little - [Group work in Google Sheets and Looker Studio](https://gaillereports.com/group-work-in-google-sheets-and-looker-studio/) - Don’t you get tired of sending excel files by email when you need to work in group? Especially when you need to make some corrections and send the file - [Weekly Cohort report for beauty and health industry](https://gaillereports.com/weekly-cohort-report-for-beauty-and-health-industry/) - Weekly cohort analysis is the thing we are used to, because the most common one is a monthly cohort. However, I believe that particularly weekly cohort - [Top-10 Google Sheets tutorials](https://gaillereports.com/top-10-google-sheets-tutorials/) - We are absolutely passionate about sharing knowledge. In 2023 we have written a lot of articles about Google Sheets and at the end of the year we decided - [What marketing report templates do we have?](https://gaillereports.com/what-marketing-report-templates-do-we-have/) - One day Gala, founder of Gaille Reports, woke up to the idea that all the marketers are suffering from creating a plenty of identical reports every month - [Top 7 Looker Studio tutorials](https://gaillereports.com/top-7-looker-studio-tutorials/) - One of the main objectives of our startup is to help small and medium businesses with understanding of their data and businesses overall. Owing to - [Two date range controls in Looker Studio](https://gaillereports.com/two-date-range-controls-in-looker-studio/) - Have you ever felt the urge to have two different date range controls in the same Looker Studio dashboard? Not everyone knows how to do it, so I felt like - [How to tag someone in Google Sheets?](https://gaillereports.com/how-to-tag-someone-in-google-sheets/) - Luckily for everyone using Google Sheets, you can work together on any document. By the way, we have an article about arranging group work in Google - [How to do analysis for individual blogs and content websites?](https://gaillereports.com/how-to-do-analysis-for-individual-blogs-and-content-websites/) - If you have a content website or individual blog, then this analysis template is a perfect match for you! I designed it the way you would have a more - [Looker Studio Customer Churn Analysis Template for SaaS and E-commerce](https://gaillereports.com/looker-studio-customer-churn-analysis-template-for-saas-and-e-commerce/) - One of my special reports that will be really useful for e-commerce and SaaS directors is Customer Churn analysis template. First of all, what is the - [RFM analysis in Google Sheets and Looker Studio - template overview](https://gaillereports.com/rfm-analysis-in-google-sheets-and-looker-studio-template-overview/) - Do you know that you can create an RFM analysis in Google Sheets and Looker Studio? I have created a RFM analysis template and launched it in my store. It - [UTM tags - how to create and analyze, pros and cons](https://gaillereports.com/utm-tags-how-to-create-and-analyze-pros-and-cons/) - Do you know what the spy’s favorite shoes are? As well as the spies, the marketers who set up the links for the web pages can find users “footprints” - [Looker Studio templates for marketing and sales in the Gaille Reports store](https://gaillereports.com/looker-studio-templates-for-marketing-and-sales-in-the-gaille-reports-store/) - If you are a marketer, for sure you have come through manual report preparations, missed deadlines, mistakes in the reports, attempts to find and solve - [Looker Studio Template Customization and Individual design](https://gaillereports.com/looker-studio-template-customization-and-individual-design/) - It has been a year since we launched our template store. There are about 20 Looker Studio report templates in various categories – digital marketing - [How to install Supermetrics add-on to Google Sheets?](https://gaillereports.com/how-to-install-supermetrics-add-on-to-google-sheets/) - How do you export the data from ads platforms to Google Sheets? If you are still doing it manually – I feel sorry for you. Let me show you a way to get - [How to install Windsor.ai add-on to Google Sheets?](https://gaillereports.com/how-to-install-windsor-ai-add-on-to-google-sheets/) - Continuing the series of Google Sheets add-ons overview, today I would like to tell you about Windsor.ai. I discovered it comparatively recently - [Paid Ads​ Looker Studio template based on Windsor.ai connector - overview](https://gaillereports.com/paid-ads-looker-studio-template-based-on-windsor-ai-connector-overview/) - Among various reports from our template store that may be useful for the ones working with Paid Ads, you may also like Paid Ads Looker Studio​​ Template - [3 levels of filters in Looker Studio: report, page, chart filters](https://gaillereports.com/3-levels-of-filters-in-looker-studio-report-page-chart-filters/) - There are 3 levels of filters in Looker Studio: report, page and chart filters. They make your experience of using the dashboard easier and I will explain - [Collect Shopify data in Google Sheets with Supermetrics connector](https://gaillereports.com/collect-shopify-data-in-google-sheets-with-supermetrics-connector/) - Do you struggle with collecting Shopify data? I work with Shopify a lot, so I will explain to you how to collect Shopify data in Google Sheets easily! - [How to do conditional formatting in Google Sheets](https://gaillereports.com/how-to-do-conditional-formatting-in-google-sheets/) - Conditional formatting in Google Sheets is a powerful tool for highlighting data based on specific criteria. Whether you’re a student, professional, or - [Looker Studio template for Advertising Agencies: Plan & Fact spending trajectory for paid ads](https://gaillereports.com/looker-studio-template-for-advertising-agencies-plan-fact-spending-trajectory-for-paid-ads/) - One of the basic and most useful reports for advertising agencies is Plan & Fact spending trajectory for paid ads like Google Ads, Facebook Ads, Microsoft - [Data Validation Rules in Google Sheets](https://gaillereports.com/data-validation-rules-in-google-sheets/) - Data validation rules in Google Sheets play a crucial role in maintaining data accuracy and consistency. By setting rules, you can control the type and - [How to Add Months to Date in Google Sheets? EDATE () formula](https://gaillereports.com/how-to-add-months-to-date-in-google-sheets-edate-formula/) - In the realm of Google Sheets, the EDATE formula stands out as a powerful tool for date manipulation. Whether you’re a seasoned spreadsheet aficionado or - [How to calculate differences between dates in Google Sheets?](https://gaillereports.com/how-to-calculate-differences-between-dates-in-google-sheets/) - Are you ready to become a pro at calculating date differences in Google Sheets? From tracking project timelines to managing personal schedules - [How to show the day of the week as a text in Google Sheets?](https://gaillereports.com/how-to-show-the-day-of-the-week-as-a-text-in-google-sheets/) - Learn how to convert dates into weekday names in Google Sheets using a simple formula. Great for marketing reports and custom dashboards. - [How to use Google Sheets IMPORTRANGE function?](https://gaillereports.com/how-to-use-google-sheets-importrange-function/) - Copying and inserting data from different Google Sheets documents to one may be confusing and tiring. There is an IMPORTRANGE formula that will help you - [How to change the date format in Google Sheets?](https://gaillereports.com/how-to-change-the-date-format-in-google-sheets/) - In Google Sheets, dates are often stored in a default format, which may not always be suitable for your specific needs. Fortunately, with the TEXT() - [How to use XLOOKUP in Google Sheets and comparison with VLOOKUP](https://gaillereports.com/how-to-use-xlookup-in-google-sheets-and-comparison-with-vlookup/) - You may already be familiar with the VLOOKUP function in Google Sheets, but there is a XLOOKUP function that can replace it nicely. In this article I am - [How to get the first and last purchase date of the customer in Google Sheets?](https://gaillereports.com/how-to-get-the-first-and-last-purchase-date-of-the-customer-in-google-sheets/) - When it comes to tracking purchases, Google Sheets emerges as a handy tool for organizing and manipulating data. With Google Sheets functions like MAXIFS - [Get the month name from the date in Google Sheets](https://gaillereports.com/get-the-month-name-from-the-date-in-google-sheets/) - Are you struggling to get your dates formatted just right in Google Sheets? Whether you’re a spreadsheet novice or a seasoned pro, mastering date - [New and Return customers growth Looker Studio report template overview](https://gaillereports.com/new-and-return-customers-growth-looker-studio-report-template-overview/) - In this article I am going to present to you the template e-commerce owners and directors cannot miss! All you need to know about your customers growth in - [Find the first day of the week in Looker Studio](https://gaillereports.com/find-the-first-day-of-the-week-in-looker-studio/) - Why did the data analyst get lost in Looker Studio while searching for the first day of the week? Because every time they thought they found it, it turned - [Blended Data in Looker Studio: Join Types. The Full Tutorial](https://gaillereports.com/blended-data-in-looker-studio-join-types-the-full-tutorial/) - Data blending is a process in which you mix information from different data tables to make one set of data. In this article I’m going to give you the full - [Business Data Analytics](https://gaillereports.com/business-data-analytics/) - According to a study by MicroStrategy, companies worldwide are using data to: The research also shows that 65% of global enterprises plan to increase - [How to Blend CRM Data in Looker Studio for Better Reporting](https://gaillereports.com/blending-crm-data-in-looker-studio/) - Blending data lets you create charts, tables, and controls based on multiple data sources. I’ve already posted several articles about blending data. In - [Podcast “It’s Marketing’s Fault” with Gala from Gaille Reports](https://gaillereports.com/podcast-its-marketings-fault-with-gala-from-gaille-reports/) - Recently, Gala, owner of Gaille Reports, had a conversation with Eric Rutherford in the marketing podcast “It’s Marketing’s Fault”. Gala shared her story - [How to Blend Google Analytics 4 and Search Console Data in Looker Studio](https://gaillereports.com/blended-google-analytics-4-and-google-search-console-in-looker-studio/) - Google Analytics and Google Search Console are two of the most popular services for marketing analytics. When combined, they give you a full image of the - [How to Connect Shopify to Looker Studio – Top Connector Options](https://gaillereports.com/shopify-connectors-for-looker-studio/) - Getting correct and extended data from your Shopify account and analyzing, building your further strategies based on it and visualizing data in tools like - [Complete Guide to LEFT OUTER JOIN in Looker Studio](https://gaillereports.com/looker-studio-blended-data-joins-left-outer-join/) - One of the key features in data blending within Looker Studio is the ability to perform various types of joins which combine data in different ways. Among - [Blended Data in Looker Studio – RIGHT OUTER JOIN Made Simple](https://gaillereports.com/looker-studio-blended-data-joins-right-outer-join/) - In data analysis, efficiently combining data from multiple sources is crucial. Among various types of joins, the Right Outer Join is particularly useful - [Blended Data in Looker Studio – INNER JOIN Made Simple](https://gaillereports.com/looker-studio-blended-data-joins-inner-join/) - Looker Studio, part of Google Cloud’s suite of data analytics tools, provides powerful capabilities for data exploration and visualization. One of its key - [Blended Data in Looker Studio – FULL OUTER JOIN Made Simple](https://gaillereports.com/looker-studio-blended-data-joins-full-outer-join/) - One of the critical features for data analysts working with complex datasets is the ability to perform various types of joins, including the full outer - [Blended Data in Looker Studio – CROSS JOIN Made Simple](https://gaillereports.com/looker-studio-blended-data-joins-cross-join/) - In the realm of data analysis and visualization, Looker Studio offers powerful tools to explore and understand data. One essential concept within Looker - [Windsor.ai for Looker Studio: Better Filters with Blended Data Sources](https://gaillereports.com/filters-and-blended-data-in-looker-studio-why-do-i-like-windsor-ai/) - Data blending is a process of combining data from multiple data sources into a single dataset within a report. In my blog I’ve already published a lot of - [Complete Guide to the Google Ads Extended Analytics Template](https://gaillereports.com/google-ads-extended-analytics-template-overview/) - Google Ads is a crucial tool for many reasons, particularly for optimizing advertising campaigns and ensuring you’re getting the best return on - [Complete Guide to IFNULL and COALESCE in Looker Studio](https://gaillereports.com/missing-data-in-looker-studio-ifnull-and-coalesce/) - Missing data (nulls) in Looker Studio tables can mess up your dashboard because they can lead to incorrect calculations, like averages or totals, since - [How to Create Interactive Date Aggregation in Looker Studio](https://gaillereports.com/interactive-date-aggregation-in-looker-studio-easy-date-switch/) - How can we make daily and monthly reports in the easiest and fastest way possible? Date Aggregation in Looker Studio will help us out with that! Don’t - [How to Blend Google Analytics 4 and Google Ads Data in Looker Studio](https://gaillereports.com/blended-google-analytics-4-and-google-ads-in-looker-studio/) - Blending GA4 (Google Analytics 4) and Google Ads data gives marketers a complete view of their customer journey. It helps them understand how ads drive - [How to Use IFS in Google Sheets (Step-by-Step Guide)](https://gaillereports.com/using-the-ifs-function-in-google-sheets-for-marketing-analysis/) - The IFS function in Google Sheets is a powerful tool for marketers to simplify complex, multi-criteria analysis. It allows you to test multiple conditions - [Tableau vs Looker Studio: Which Is Better?](https://gaillereports.com/looker-studio-vs-tableau-which-analytics-tool-is-right-for-you/) - Data visualization and analytics tools are crucial for businesses aiming to make data-driven decisions. Among the leading platforms, Looker Studio - [Complete Guide to Using HLOOKUP in Google Sheets](https://gaillereports.com/hlookup-in-google-sheets-how-to-use/) - Google Sheets is a powerful tool for managing and analyzing data, and one of its most versatile functions is HLOOKUP. Short for “Horizontal Lookup,” - [Dimension Control in Looker Studio: Make Your Dashboard Even Fancier](https://gaillereports.com/dimension-control-in-looker-studio-make-your-dashboard-even-fancier/) - If working with tables had been satisfying and understandable enough, there wouldn’t have appeared data visualization tools, right?Looker Studio makes the - [How to Connect Pinterest to Looker Studio with Windsor.ai](https://gaillereports.com/pinterest-analytics-looker-studio-template-using-windsor-ai-connector/) - If you’re actively working with Pinterest or managing Pinterest ad campaigns, this Looker Studio template is a game-changer. It consolidates your data and - [Complete Guide to the SUMIFS Function in Google Sheets](https://gaillereports.com/a-guide-to-the-sumifs-formula-in-google-sheets/) - The SUMIFS formula in Google Sheets is a powerful tool for anyone looking to perform conditional summation efficiently. Whether you’re a marketer - [Google Sheets Formulas: How to Use IF, IFS, AND, OR Correctly](https://gaillereports.com/google-sheets-logic-functions-full-overview-if-ifs-and-or-explained/) - Google Sheets logic functions are powerful tools that allow you to make your spreadsheets smarter and more dynamic. Whether you’re analyzing data - [Google Sheets: How to Use AND in Logical Formulas](https://gaillereports.com/how-to-combine-logic-with-the-and-function-in-google-sheets/) - Do you know how to use the AND function in Google Sheets? I am here to explain to you how it works and how it can make your Google Sheets practice - [Google Sheets: Master the OR Function with Simple Examples](https://gaillereports.com/learn-google-sheets-master-the-or-function-quickly/) - The OR function is one of the most essential tools in Google Sheets, helping you create dynamic formulas that respond to different conditions. Whether you - [How to Join Tables in Google Sheets Using 3 Simple Formulas](https://gaillereports.com/3-formulas-to-join-tables-in-google-sheets/) - Managing and merging datasets in Google Sheets can be time-consuming, especially when dealing with multiple tables. The VSTACK and HSTACK functions - [What’s New in the Looker Studio Update](https://gaillereports.com/whats-new-in-the-looker-studio-update/) - Google’s recent update to Looker Studio introduces modern chart styles that help improve the visual quality and usability of dashboards. In this article - [Is Looker Studio Pro Worth It? Full Review and Feature Breakdown](https://gaillereports.com/looker-studio-pro-is-it-worth-it-honest-review-features-you-should-know/) - If you use Looker Studio to build marketing or business dashboards, you might be wondering:What’s the difference with Looker Studio Pro? I recently tested - [Google Sheets to BigQuery Made Easy – No Coding Required](https://gaillereports.com/google-sheets-to-bigquery-made-easy-no-coding-required/) - Learn how to import Google Sheets data into BigQuery without writing code. Step-by-step guide for marketers and analysts. - [How to Use Looker Studio’s Responsive Layout for Mobile Dashboards](https://gaillereports.com/how-to-use-looker-studios-responsive-layout-for-mobile-dashboards/) - Learn how to use Looker Studio’s responsive layout to build mobile-friendly dashboards. Step-by-step tips for layout structure, filters, and design limits. - [Marketing Reports Made Easy: Looker Studio Pro + Gemini AI Slides](https://gaillereports.com/marketing-reports-made-easy-looker-studio-pro-gemini-ai-slides/) - If you’re a marketer or data analyst who regularly works with Looker Studio dashboards, you know how time-consuming it can be to create presentation - [How to Track GA4 Purchase Revenue in BigQuery (Made Simple)](https://gaillereports.com/how-to-count-conversions-in-bigquery-using-ga4-data/) - If you’ve set up your first GA4 export to BigQuery and want to dive deeper into your store’s purchase data, you’re in the right place. In this tutorial - [How to Set Theme and Layout in Looker Studio and Connect Your GA4 Data](https://gaillereports.com/how-to-set-theme-and-layout-in-looker-studio-and-connect-your-ga4-data/) - I’m going to build a clean, shareable Looker Studio dashboard step by step and explain every decision I make while I set up the theme, the layout, and - [How to Visualize Data Over Time in Looker Studio Reports](https://gaillereports.com/how-to-visualize-data-over-time-in-looker-studio-reports/) - Learn how to create and style time series charts in this Looker Studio Tutorial. A full guide to setup, date ranges, breakdowns, and interactive features. - [Show real examples of marketing dashboards and explain how each one is structured.](https://gaillereports.com/looker-studio-dashboard-examples-7-smart-layouts/) - Looker Studio dashboard examples for marketers: learn clear layouts, useful KPI flows, and reporting workflows that are easier to maintain. - [Automate WordPress Articles: 13 Smart Steps to Calm SEO](https://gaillereports.com/automate-wordpress-articles-13-smart-steps-calm-seo/) - Automate WordPress articles with ChatGPT and Make.com to build SEO-ready content workflows, metadata, and publishing steps. Read the guide - [Explain how pivot tables help summarize large datasets.](https://gaillereports.com/google-sheets-pivot-tables-tutorial-7-simple-steps/) - Google Sheets pivot tables tutorial for marketers: turn raw data into clear reporting summaries for dashboards and trends. Follow this guide - [Add Internal Images WordPress: 12 Smart, Easy Steps](https://gaillereports.com/add-internal-images-wordpress-12-smart-easy-steps/) - Add internal images WordPress posts with Make.com automation. Learn to create JSON prompts for cleaner publishing workflows. Read the tutorial - [Looker Studio template overview: Google Analytics 4 SEO and](https://gaillereports.com/looker-studio-template-overview-google-analytics-4-seo-and-video/) - One of the most popular dashboards you can find in my template store is Google Analytics 4 Paid traffic and SEO report for an online store. Watch the... - [Supermetrics connector for Facebook Ads to Looker Studio](https://gaillereports.com/supermetrics-connector-for-facebook-ads-to-looker-studio-video/) - Supermetrics is a powerful data integration tool that enables businesses to gather data from various sources, including Facebook Ads, and transform it... - [Compare GA4 and Ads data for online store – Looker Studio](https://gaillereports.com/compare-ga4-and-ads-data-for-online-store-looker-studio-video/) - One more Looker Studio overview in my series of articles is dedicated to one of the ecommerce templates from my template store – Compare GA4 and Ads data... - [Gaille Reports – everything you need to know about our](https://gaillereports.com/gaille-reports-everything-you-need-to-know-about-our-video/) - One day Gala, a Looker Studio expert, driven by the idea to bring order to the marketing sales data, founded the Gaille Reports agency. Watch the video... - [Looker Studio Quick Start: 2023 Looker Studio Tutorial For](https://gaillereports.com/looker-studio-quick-start-2023-looker-studio-tutorial-for-beginners-video/) - Looker Studio is a data visualization tool made by Google. Watch the video and follow the key steps. Follow the practical steps and use the same approach - [How to customize the navigation menu of your dashboard in](https://gaillereports.com/how-to-customize-the-navigation-menu-of-your-dashboard-in-video/) - Customizing the navigation menu of your dashboard in Looker Studio can help you better organize your reports and make it easier for users to find the... - [Looker Studio SEO dashboard. 2. Universal Google Analytics](https://gaillereports.com/looker-studio-seo-dashboard-2-universal-google-analytics-video/) - I am back with a new chapter of SEO report in Looker Studio! Watch the video and follow the key steps. Follow the practical steps and use the same - [How to convert currency in Google Sheets by a specific date](https://gaillereports.com/how-to-convert-currency-in-google-sheets-by-a-specific-date-video/) - Have you ever faced an issue while working in Google Sheets when you need to convert cost or revenue from one currency to another? Watch the video and... - [Looker Studio template overview: Google Ads and Facebook Ads​](https://gaillereports.com/looker-studio-template-overview-google-ads-and-facebook-ads-video/) - This article is dedicated to my Looker Studio template: Google Ads and Facebook Ads performance. Watch the video and follow the key steps. - [Conditional formatting in Google Sheets based on another cell](https://gaillereports.com/conditional-formatting-in-google-sheets-based-on-another-cell-video/) - Did you know that you can do conditional formatting in Google Sheets based on another cell value? Watch the video and follow the key steps. - [Looker Studio Customer Churn Analysis Template for SaaS and](https://gaillereports.com/looker-studio-customer-churn-analysis-template-for-saas-and-video/) - One of my special reports that will be really useful for e-commerce and SaaS directors is Customer Churn analysis template. Watch the video and follow... - [Mastering data in Google Sheets: ERRORS handling with these](https://gaillereports.com/mastering-data-in-google-sheets-errors-handling-with-these-video/) - Errors in Google Sheets… It happens every time! Watch the video and follow the key steps. Follow the practical steps and use the same approach in your own - [Does the number of the Google Search impressions depend on the weather or not? Google Data Studio dashboard template](https://gaillereports.com/does-the-number-of-the-google-search-impressions-depend-on-the-weather-or-not-google-data-studio-dashboard-template/) - One of my clients asked me the question: “Do the Google Search impressions depend on the weather?”. I think it is a good question and decided to figure it - [Weekly Customer Cohort Analysis - Google Data Studio Template Overview](https://gaillereports.com/weekly-customer-cohort-analysis-google-data-studio-template-overview/) - Today I would like to review my Google Data Studio template that is called Weekly Customer Cohort Analysis. Follow the practical steps and apply the same - [Google Data Studio dashboard: Conversions, blog, and Facebook Ads template overview](https://gaillereports.com/google-data-studio-dashboard-conversions-blog-and-facebook-ads-template-overview/) - This time I would like to review my Google Data Studio dashboard that works well for websites with blogs and is called Conversions, blog, and Facebook Ads - [How to calculate ROAS, CTR, CPC correctly in Google Sheets and Looker Studio](https://gaillereports.com/how-to-calculate-roas-cpc-in-google-sheets-and-looker-studio/) - If you have ever worked with Looker Studio, you may know that when you connect Google Sheets that contain calculated fields, the values in Looker Studio - [3 ways to connect Facebook Ads data to Looker Studio](https://gaillereports.com/three-ways-to-connect-facebook-ads-data-to-looker-studio/) - In cases when you need to pull the data from specific platforms that have no integration with Google, you have to find the easiest and the most convenient - [Looker Studio dashboard - Plan & Fact Spend Tracking](https://gaillereports.com/looker-studio-dashboard-plan-fact-spendtracking/) - In this article I am going to review my recent Looker Studio dashboard – Plan & Fact spend tracking dashboard. It is really useful for paid traffic - [Why do you need the Gaille Reports Looker Studio (Google Data Studio) course?](https://gaillereports.com/why-do-you-need-the-gaille-reports-looker-studio-google-data-studio-course/) - If you are sick of manually analyzing and visualizing your data in spreadsheets and also willing to take your data analysis skills to the next level, look - [Looker Studio Organic Traffic, SEO dashboard. 1 Data sources](https://gaillereports.com/looker-studio-organic-traffic-seo-dashboard-1-data-sources/) - Recently I have launched my own website that still has very little organic traffic but I already have some data. There is going to be a sequence of - [Looker Studio SEO dashboard. 2. Universal Google Analytics](https://gaillereports.com/looker-studio-seo-dashboard-2-universal-google-analytics/) - I am back with a new chapter of SEO report in Looker Studio! Just to remind you, in the previous article we have connected some data sources like Google - [Data Visualization in Google Data Studio/Looker Studio course!](https://gaillereports.com/data-visualization-in-google-data-studio-looker-studio-course/) - We have been working hard, gathering all the information you need to know to start your career in Data Visualization and here we are, presenting you Data - [Looker Studio Calculated Fields. Extracting week from date](https://gaillereports.com/looker-studio-calculated-fields-extracting-week-from-date/) - When you create a weekly report in Looker Studio you can use the ISO Week field type. But it is super long and often you can’t see the full week’s name. - [Correct ROAS calculation in Google Sheets pivot tables](https://gaillereports.com/correct-roas-calculation-in-google-sheets-pivot-tables/) - Do you know that you can (and should!) write custom formulas inside pivot tables in Google Sheets? Calculated fields is, actually, one of my favorite - [Looker Studio template overview: Google Analytics 4 SEO and Paid traffic report for online store](https://gaillereports.com/looker-studio-template-overview-google-analytics-4-seo-and-paid-traffic-report-for-online-store/) - One of the most popular dashboards you can find in my template store is Google Analytics 4 Paid traffic and SEO report for an online store. There you can - [Compare GA4 and Ads data for online store - Looker Studio template overview](https://gaillereports.com/compare-ga4-and-ads-data-for-online-store-looker-studio-template-overview/) - One more Looker Studio overview in my series of articles is dedicated to one of the ecommerce templates from my template store – Compare GA4 and Ads data - [Turn date into day of week in Google Sheets tutorial 2023](https://gaillereports.com/turn-date-into-day-of-week-in-google-sheets-tutorial-2023/) - Did you know that there are plenty of tips and tricks that will surely make using Google Sheets easier and amusing? Today I would love to tell you about - [Top 10 KPIs for ecommerce businesses](https://gaillereports.com/top-10-kpis-for-ecommerce-businesses/) - “So, Google Analytics 4 is a big mess…I don’t understand what report is important for me. What should I pay attention to?” Recently I have received such a - [Cohort Analysis in Looker Studio and Google Sheets Template Overview. 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EOMONTH() function](https://gaillereports.com/how-to-get-first-day-of-month-in-google-sheets-eomonth-function/) - Google Sheets offers plenty of functions to handle dates efficiently, making it an indispensable tool for organizing schedules, tracking deadlines, and - [Google Search Console bulk data export to Google BigQuery](https://gaillereports.com/google-search-console-bulk-data-export-to-google-bigquery/) - Did you know that you can export your data from Google Search Console to your BigQuery and based on it you can create a custom dashboard in Looker Studio - [Daily Data, Better Analytics Decisions: Subscribe to Shopify Analytics Dashboards](https://gaillereports.com/daily-data-better-analytics-decisions-subscribe-to-shopify-analytics-dashboards/) - For all the e-commerce managers and owners using Shopify – the time has come! Gaille Reports has a new service to offer – daily analytics of your Shopify - [Blending data source based on Google Analytics 4 in Looker Studio](https://gaillereports.com/blending-data-source-based-on-google-analytics-4-in-looker-studio/) - Data blending is a process in which you mix information from different data tables to make one set of data. In this article I’m going to give you the full - [Master IF and AND in Google Sheets for Better Marketing Reports](https://gaillereports.com/boost-your-marketing-analytics-in-google-sheets-with-if-and-if-and-functions/) - Google Sheets has become an essential tool in digital marketing, especially for tracking performance metrics, monitoring campaign budgets, and visualizing - [AND and OR Functions in Google Sheets for Marketing](https://gaillereports.com/and-and-or-functions-in-google-sheets-for-marketing/) - Google Sheets is a go-to tool for marketers handling data analysis, project management, and performance tracking. Two of the most versatile functions in - [CONCAT in Google Sheets and Looker Studio – Simple Guide](https://gaillereports.com/concat-google-sheets-looker-studio-simplify-your-data-management-and-reporting/) - If you’re managing data across platforms like Google Sheets and Looker Studio (formerly known as Google Data Studio), the ability to manipulate and - [Complete Guide to the COUNTIF Function in Google Sheets](https://gaillereports.com/a-comprehensive-guide-to-using-the-countif-formula-in-google-sheets/) - Google Sheets is a powerful tool that offers various functions to manage, analyze, and visualize data. Among its many features, the COUNTIF formula stands - [Power BI vs Looker Studio: Which One Is Better for Your Business?](https://gaillereports.com/looker-studio-vs-power-bi-full-comparison-guide/) - In the realm of business intelligence (BI) and data visualization, the tools you choose can significantly impact how effectively your organization - [Google Sheets: Learn the IFS Function with Easy Examples](https://gaillereports.com/google-sheets-learn-the-ifs-function-with-easy-examples/) - Have you ever felt the need to use several conditions when working with the IF function? Most likely you surely have. In this article I am going to tell - [BigQuery: First and Last Day of the Month – Step-by-Step Guide](https://gaillereports.com/bigquery-date-function-find-the-first-and-the-last-day-of-month/) - Have date functions in BigQuery been challenging you while working? I will give you the easiest explanation on how to calculate any date in Google - [Master the IF Function in Google Sheets with Practical Examples](https://gaillereports.com/master-the-if-function-in-google-sheets-with-practical-examples/) - If you still don’t know how to use the IF function in Google Sheets, you’re missing a lot! The IF function can help you to solve diverse challenges that - [Can You Really Build an App in 48 Hours Using AI Tools?](https://gaillereports.com/can-you-really-build-an-app-in-48-hours-using-ai-tools/) - I usually write here about marketing analytics — dashboards, GA4, BigQuery.But today’s story is different. It’s about my first app that we built using AI - [Looker Studio Tutorial #10 — How to Build and Style Bar Charts](https://gaillereports.com/looker-studio-tutorial-10-how-to-build-and-style-bar-charts/) - I walk you through how I build bar charts in Looker Studio for marketing dashboards and why I choose certain settings over others. This is a practical - [How to Build Internal Links Automatically with Make.com (Part 5/13)](https://gaillereports.com/internal-links-make-3-smart-steps-seo-clarity/) - Learn internal links in Make with a reusable link library for SEO workflows, automated article enrichment, and cleaner publishing. Read the guide - [Explain what a marketing dashboard should include.](https://gaillereports.com/marketing-analytics-dashboard-7-simple-fixes-clarity/) - Marketing analytics dashboard basics: learn what to include, how to simplify reporting, and automate updates across tools. Read the guide - [Automate WordPress Hero Images in 12 Simple Steps](https://gaillereports.com/automate-wordpress-hero-images-12-simple-steps/) - Automate WordPress hero images with Make, ChatGPT, and Google AI Studio for a consistent content workflow. Follow this guide - [Automate WordPress Hero Images in 12 Simple Steps](https://gaillereports.com/automate-wordpress-hero-images-12-simple-steps-2/) - Automate WordPress hero images with Make, ChatGPT, and Google AI Studio for a consistent content workflow. Follow this guide - [Show best practices for visualizing marketing data.](https://gaillereports.com/marketing-data-visualization-7-simple-fixes-clarity/) - Marketing data visualization: learn how to build clearer dashboards, choose better charts, and turn metrics into decisions. Read the guide - [Add Internal Images WordPress: 2 Smart Automation Steps](https://gaillereports.com/add-internal-images-wordpress-automation-steps/) - Add internal images WordPress posts with Make.com, AI prompts, and JSON workflows for smoother publishing automation. Read the tutorial - [How to tag someone in Google Sheets?: Video Tutorial](https://gaillereports.com/how-to-tag-someone-in-google-sheets-video/) - Luckily for everyone using Google Sheets, you can work together on any document. Watch the video and follow the key steps. - [Weekly Cohort report for beauty and health industry: Video](https://gaillereports.com/weekly-cohort-report-for-beauty-and-health-industry-video/) - Weekly cohort analysis is the thing we are used to, because the most common one is a monthly cohort. Watch the video and follow the key steps. - [Group work in Google Sheets and Looker Studio: Video Tutorial](https://gaillereports.com/group-work-in-google-sheets-and-looker-studio-video/) - Don’t you get tired of sending excel files by email when you need to work in group? Watch the video and follow the key steps. - [B2B Paid traffic leads Looker Studio report template](https://gaillereports.com/b2b-paid-traffic-leads-looker-studio-report-template-overview-video/) - This report was created to let B2B directors see their leads and, particularly, paid traffic leads. Watch the video and follow the key steps. - [Top 10 KPIs for ecommerce businesses: Video Tutorial](https://gaillereports.com/top-10-kpis-for-ecommerce-businesses-video/) - “So, Google Analytics 4 is a big mess…I don’t understand what report is important for me. Watch the video and follow the key steps. - [YouTube Analytics in Looker Studio template overview: Video](https://gaillereports.com/youtube-analytics-in-looker-studio-template-overview-video/) - This article is going to be an overview of my new report template – YouTube Analytics based on YouTube and Google Analytics 4 free connectors. Watch the... - [Discover Your Sales Funnel with Free Looker Studio Template](https://gaillereports.com/discover-your-sales-funnel-with-free-looker-studio-template-video/) - If you are an owner of an ecommerce store, being aware of your sales funnel is an essential thing for your business. Watch the video and follow the key... - [Find and remove duplicates in Google Sheets in 5 minutes!](https://gaillereports.com/find-and-remove-duplicates-in-google-sheets-in-5-minutes-video/) - Have you ever wondered how to find and remove duplicates in Google Sheets? Watch the video and follow the key steps. - [Turn date into day of week in Google Sheets tutorial 2023](https://gaillereports.com/turn-date-into-day-of-week-in-google-sheets-tutorial-2023-video/) - Did you know that there are plenty of tips and tricks that will surely make using Google Sheets easier and amusing? Watch the video and follow the key... - [How to connect and use Looker Studio with Google Sheets 2023](https://gaillereports.com/how-to-connect-and-use-looker-studio-with-google-sheets-2023-video/) - When you start working with Looker Studio you may ask yourself “How do I connect a Google Sheets to Looker Studio?” I am here to explain! Watch the video... - [Conditional formatting in Google Sheets for beginners: Video](https://gaillereports.com/conditional-formatting-in-google-sheets-for-beginners-video/) - Let’s talk about one useful function in Google Sheets – conditional formatting. Watch the video and follow the key steps. - [Pivot charts in Google Sheets Tutorial For Beginners: Video](https://gaillereports.com/pivot-charts-in-google-sheets-tutorial-for-beginners-video/) - It is impossible to imagine data analysts working without pivot charts. Watch the video and follow the key steps. - [Power My Analytics Facebook Ads connector to Google Sheets](https://gaillereports.com/power-my-analytics-facebook-ads-connector-to-google-sheets-video/) - Continuing reviewing the connectors, I would like to review Power My Analytics Facebook Ads connector that I’ve mentioned in my previous article. Watch... - [Power My Analytics add-on to Google Sheets overview: Video](https://gaillereports.com/power-my-analytics-add-on-to-google-sheets-overview-video/) - Continuing reviewing different Google Sheets add-ons, today I’d like to tell you about Power My Analytics Google Sheets add-on. Watch the video and... - [Windsor.ai Google Sheets extension overview and my](https://gaillereports.com/windsor-ai-google-sheets-extension-overview-and-my-experience-video/) - When talking about Google Sheets extensions, to pull up data from different platforms most likely we’ll need connectors to do it. Watch the video and... - [Free Google Sheets add-on to pull Google Analytics 4 data](https://gaillereports.com/free-google-sheets-add-on-to-pull-google-analytics-4-data-video/) - Sometimes it’s better to pull and transform your data from Google Analytics to Google Sheets than to Looker Studio. Watch the video and follow the key... - [How to replace PROPER formula in Looker Studio?: Video](https://gaillereports.com/how-to-replace-proper-formula-in-looker-studio-video/) - This week I had an interesting case while working in Looker Studio.I have Google Analytics 4 and one of the dimensions is Event Name in format of small... - [Looker Studio template overview: Classic sales funnel for GA4](https://gaillereports.com/looker-studio-template-overview-classic-sales-funnel-for-ga4-and-ua-video/) - Today I would like to review one of my popular Looker Studio report templates called Classic Sales funnel for GA4 and UA. Watch the video and follow the... - [Looker Studio template overview: unify UA & GA4 and 12-month](https://gaillereports.com/looker-studio-template-overview-unify-ua-ga4-and-12-month-forecast-video/) - Today I would like to make an overview of one of my Looker Studio templates called UA & GA4 Users and Transactions 12-month trends. Watch the video and... - [Schedule email delivery feature in Looker Studio: Video](https://gaillereports.com/schedule-email-delivery-feature-in-looker-studio-video/) - Not to forget to send the report to your client among a bunch of other tasks to do, you can use the Schedule email delivery feature in Looker Studio.... - [Buttons feature in Looker Studio: Video Tutorial](https://gaillereports.com/buttons-feature-in-looker-studio-video/) - May 2023 was a prosperous month of innovations in Looker Studio hence now we can see many new features in the tool. Watch the video and follow the key... - [Elevate your reports with Looker Studio Scorecard](https://gaillereports.com/elevate-your-reports-with-looker-studio-scorecard-improvements-video/) - Looker Studio scorecard improvements is a new function in the tool that appeared in May 2023. Watch the video and follow the key steps. - [Running calculations feature in Looker Studio: Video Tutorial](https://gaillereports.com/running-calculations-feature-in-looker-studio-video/) - Looker Studio is full of useful features that you can use on a daily basis. Watch the video and follow the key steps. - [Looker Studio GA4 organic traffic, SEO template overview](https://gaillereports.com/looker-studio-ga4-organic-traffic-seo-template-overview-video/) - In this article I am going to overview one of the most popular templates in my store GA4 organic traffic, SEO template overview. Watch the video and... - [Looker Studio GA4 and Google Search Console SEO template](https://gaillereports.com/looker-studio-ga4-and-google-search-console-seo-template-overview-video/) - In this article I am going to present one of my Looker Studio report templates called GA4 and Google Search Console SEO template. Watch the video and... - [Looker Studio GA4 Key metrics: Video Tutorial](https://gaillereports.com/looker-studio-ga4-key-metrics-video/) - For many marketers the transition to GA4 is pretty painful after all those years of work with Universal Analytics. Watch the video and follow the key... - [Looker Studio GA4 e-commerce report template overview: Video](https://gaillereports.com/looker-studio-ga4-e-commerce-report-template-overview-video/) - In this article I am going to overview an ecommerce report template created specially for e-commerce based on Google Analytics 4 demo account that you... - [Looker Studio Ads experiments (A/B tests) results template](https://gaillereports.com/looker-studio-ads-experiments-a-b-tests-results-template-overview-video/) - While working with paid ads, you probably have to run experiments, more certainly A/B tests. Watch the video and follow the key steps. - [Correct ROAS calculation in Google Sheets pivot tables: Video](https://gaillereports.com/correct-roas-calculation-in-google-sheets-pivot-tables-video/) - Do you know that you can (and should!) write custom formulas inside pivot tables in Google Sheets? Watch the video and follow the key steps. - [Looker Studio Calculated Fields. Extracting week from date](https://gaillereports.com/looker-studio-calculated-fields-extracting-week-from-date-video/) - When you create a weekly report in Looker Studio you can use the ISO Week field type. Watch the video and follow the key steps. - [REGEXMATCH multiple criteria in Google Sheets: Video Tutorial](https://gaillereports.com/regexmatch-multiple-criteria-in-google-sheets-video/) - If you work in the area of data visualization in Looker Studio, for sure you have to work in Google Sheets to prepare your data. Watch the video and... - [How to use the VLOOKUP function in Google Sheets?: Video](https://gaillereports.com/how-to-use-the-vlookup-function-in-google-sheets-video/) - When working with interrelated data, one of the foremost common challenges is finding data over different sheets. Watch the video and follow the key steps. - [How to use ARRAYFORMULA in Google Sheets?: Video Tutorial](https://gaillereports.com/how-to-use-arrayformula-in-google-sheets-video/) - Google Sheets is a great tool that I use everyday in my work and as we all know it has plenty of formulas that easen our routine tasks and one of the... - [How to create a cohort analysis in Google Sheets – part 2](https://gaillereports.com/how-to-create-a-cohort-analysis-in-google-sheets-part-2-video/) - Welcome back to the second part of the tutorial of creating a cohort analysis in Google Sheets. Watch the video and follow the key steps. - [How to create cohort analysis in Google Sheets? Part 1: Video](https://gaillereports.com/how-to-create-cohort-analysis-in-google-sheets-part-1-video/) - Cohort analysis is a type of analysis when we split the users by groups and observe the behavior of these groups based on certain characteristics. Watch... - [Looker Studio SEO report. 5. Google Search Console connector](https://gaillereports.com/looker-studio-seo-report-5-google-search-console-connector-video/) - In my previous articles of Looker Studio SEO monthly report series I have observed different connectors (you can read them here – part 1, part 2, part 3... - [Looker Studio Organic Traffic, SEO report. 4. SEO Monitor](https://gaillereports.com/looker-studio-organic-traffic-seo-report-4-seo-monitor-connector-video/) - I hope you were waiting for the next chapter about the organic traffic SEO traffic dashboard! Watch the video and follow the key steps. - [Looker Studio free SEO report. 3. Google Analytics 4: Video](https://gaillereports.com/looker-studio-free-seo-report-3-google-analytics-4-video/) - Here is the third part of the freemSEO report in the Looker Studio sequence. Watch the video and follow the key steps. - [Looker Studio Organic Traffic, SEO dashboard. 1 Data sources](https://gaillereports.com/looker-studio-organic-traffic-seo-dashboard-1-data-sources-video/) - Recently I have launched my own website that still has very little organic traffic but I already have some data. Watch the video and follow the key steps. - [Supermetrics Facebook Ads add-on for Google Sheets: Video](https://gaillereports.com/supermetrics-facebook-ads-add-on-for-google-sheets-video/) - Supermetrics Facebook Ads add-on for Google Sheets is a powerful tool that allows users to import and analyze Facebook Ads data directly in Google... - [How to extract month from date in Google Sheets – Tutorial](https://gaillereports.com/how-to-extract-month-from-date-in-google-sheets-tutorial-video/) - Google Sheets is a powerful spreadsheet software that allows you to perform a variety of data analysis tasks. Watch the video and follow the key steps. - [Plan & Fact spending trajectory LITE Looker Studio dashboard](https://gaillereports.com/plan-fact-spending-trajectory-lite-looker-studio-dashboard-video/) - Continuing the series of template overviews, in this article I am about to review one of my dashboards called Plan & Fact spending trajectory LITE Looker... - [Looker Studio dashboard – Plan & Fact Spend Tracking: Video](https://gaillereports.com/looker-studio-dashboard-plan-fact-spendtracking-video/) - In this article I am going to review my recent Looker Studio dashboard – Plan & Fact spend tracking dashboard. Watch the video and follow the key steps. - [3 ways to connect Facebook Ads data to Looker Studio: Video](https://gaillereports.com/three-ways-to-connect-facebook-ads-data-to-looker-studio-video/) - In cases when you need to pull the data from specific platforms that have no integration with Google, you have to find the easiest and the most... - [How to copy element styles in Looker Studio – Tutorial: Video](https://gaillereports.com/how-to-copy-element-styles-in-looker-studio-tutorial-video/) - If you have ever tried working in Looker Studio, you surely have to know how long it takes to set up all the tables and elements to be in the same style.... - [Page- and report-level elements in Looker Studio – Tutorial](https://gaillereports.com/page-and-report-level-elements-in-looker-studio-tutorial-video/) - The correctly made report consists of the header, body and the footer. Watch the video and follow the key steps. - [Fast data blending in Looker Studio – Lifehack: Video Tutorial](https://gaillereports.com/fast-data-blending-in-looker-studio-gaillereports-video/) - Today I am going to show you the trick in Looker Studio that lets you run a successful data blending in a minute! Watch the video and follow the key steps. - [When to use what type of chart in Google Data Studio (Looker](https://gaillereports.com/when-to-use-what-type-of-chart-in-google-data-studio-looker-video/) - How to know what kind of chart is going to be the most appropriate to show a certain type of data in Google Data Studio (Looker Studio)? Watch the video... - [Google Data Studio vs Looker Studio: Video Tutorial](https://gaillereports.com/google-data-studio-vs-looker-studio-video/) - You may already know Google Data Studio, maybe even worked with it, but now you can’t find it. Watch the video and follow the key steps. - [Intro to Parameters. Part 2: Video Tutorial](https://gaillereports.com/intro-to-parameters-part-2-video/) - We’ve already created a table with cost, budget percent of budget used and the rest of the budget. Watch the video and follow the key steps. - [Intro to Parameters. Part 1: Video Tutorial](https://gaillereports.com/intro-to-parameters-part-1-looker-dashboard-video/) - Looker Studio parameters are custom variables created by users that allow them to create reports best suited to their needs. Watch the video and follow... - [Explain the concept of cloud data warehouses using BigQuery.](https://gaillereports.com/bigquery-data-warehouse-tutorial-6-simple-steps/) - BigQuery data warehouse tutorial for marketers: learn to centralize GA4, ads, and CRM data for cleaner dashboards and reporting. Read the guide - [Explain the basics of marketing analytics.](https://gaillereports.com/digital-marketing-analytics-tutorial-5-simple-steps/) - Digital marketing analytics tutorial for building reliable reports, KPIs, and dashboards from scattered data. Follow this guide. - [Show examples of ready-to-use marketing dashboards.](https://gaillereports.com/marketing-dashboard-template-7-smart-reporting-fixes/) - Marketing dashboard template: learn how to build clearer reports, choose KPIs, connect data sources, and streamline reporting. Read the guide - [Auto Assign WordPress Tags: 5 Smart Steps for Clarity](https://gaillereports.com/auto-assign-wordpress-tags-5-smart-steps-clarity/) - Auto assign WordPress tags in Make with ChatGPT using existing IDs for cleaner publishing workflows and better reporting structure. Read the guide - [Add AI Images to WordPress: 14 Smart Automation Steps](https://gaillereports.com/add-ai-images-wordpress-automation-steps/) - Add AI images to WordPress with Make automation, using iterators and uploads to streamline publishing workflows. Read the tutorial - [Why the Marketing Mix Matters: Simple Benefits You Can Apply Today](https://gaillereports.com/benefits-of-marketing-mix/) - The marketing mix is more than 4Ps theory. Explore its real benefits, why it still matters in 2025, and how to apply it to your marketing strategy. - [How to Get First Day of Week in Google Sheets?](https://gaillereports.com/how-to-get-first-day-of-week-in-google-sheets/) - Quick tutorial on finding the first day of the week in Google Sheets. Use easy formulas to organize data, build reports, and automate workflows. - [Master Google Sheets Dates: 7 Formulas You’ll Use Daily](https://gaillereports.com/7-most-common-google-sheets-date-formulas-every-marketer-needs/) - From the first day of the week to custom ranges — discover 7 key Google Sheets date formulas every marketer should know for reporting and dashboards. - [How to Connect BigQuery to Looker Studio (Beginner-Friendly Tutorial)](https://gaillereports.com/how-to-connect-bigquery-to-looker-studio-beginner-friendly-tutorial/) - Learn how to connect your first BigQuery table to Looker Studio. This step-by-step BigQuery Looker Studio tutorial is perfect for beginners in data reporting. - [BigQuery GA4 Tutorial: How to Get Daily Users and Sessions with SQL](https://gaillereports.com/bigquery-ga4-tutorial-how-to-get-daily-users-and-sessions-with-sql/) - Learn how to query GA4 data in BigQuery to get daily active users and sessions. Step-by-step tutorial for beginners using SQL and event-based filters. - [From Data to Insight: How to Use Looker Studio's Conversational AI](https://gaillereports.com/from-data-to-insight-how-to-use-looker-studios-conversational-ai/) - Learn how to use conversational analytics in Looker Studio Pro with Gemini AI. A practical guide to querying data using natural language. - [How to Calculate GA4 Sessions in BigQuery: A Simple Step-by-Step Guide](https://gaillereports.com/how-to-calculate-ga4-sessions-in-bigquery-a-simple-step-by-step-guide/) - Learn how to calculate GA4 sessions in BigQuery using a simple SQL query. Step-by-step guide to extract clean, daily session counts from raw GA4 data. - [How to Extract GA4 Event Parameters in BigQuery: A Step-by-Step Guide](https://gaillereports.com/how-to-extract-ga4-event-parameters-in-bigquery-a-step-by-step-guide/) - Learn how to extract revenue, transaction ID, and currency from GA4 event parameters in BigQuery. Step-by-step guide for better marketing insights. - [How to Get GA4 Event Count in BigQuery: A Simple Step-by-Step Tutorial](https://gaillereports.com/how-to-get-ga4-event-count-in-bigquery-a-simple-step-by-step-tutorial/) - Learn how to count GA4 events in BigQuery using simple SQL. This guide helps marketers and analysts explore raw GA4 data for reporting and dashboard building. - [How to Query GA4 Top Pages in BigQuery by Event: A Step-by-Step Tutorial](https://gaillereports.com/how-to-query-ga4-top-pages-in-bigquery-by-event-a-step-by-step-tutorial/) - Learn how to query GA4 top pages by event type in BigQuery using simple SQL. Discover your site’s most engaging pages with this step-by-step tutorial. - [BigQuery GA4 Tutorial: Distinguish New and Returning Users Easily](https://gaillereports.com/bigquery-ga4-tutorial-distinguish-new-and-returning-users-easily/) - Learn how to identify new and returning users using GA4 data in BigQuery. Follow this simple SQL method to enhance your marketing analytics. - [How to Filter GA4 Users by Device in BigQuery (Step-by-Step)](https://gaillereports.com/how-to-filter-ga4-users-by-device-in-bigquery-step-by-step/) - Learn how to filter GA4 user data by device type in BigQuery. Break down mobile, desktop, and tablet traffic with simple SQL queries. Full guide inside. - [BigQuery GA4 Conversions Tutorial: How to Count Events with Simple SQL](https://gaillereports.com/bigquery-ga4-conversions-tutorial-how-to-count-events-with-simple-sql/) - Learn how to count conversions in BigQuery using GA4. This step-by-step tutorial shows how to track purchase, signup, and other key events with simple SQL - [How to Analyze GA4 Users by Channel in BigQuery – Full Guide for Marketers](https://gaillereports.com/how-to-analyze-ga4-users-by-channel-in-bigquery-full-guide-for-marketers/) - Learn how to build daily GA4 user reports in BigQuery by source, medium, and channel. Follow this step-by-step guide for cleaner dashboards and better insights. - [How to Automate GA4 Reports in BigQuery with Scheduled Queries](https://gaillereports.com/how-to-automate-ga4-reports-in-bigquery-with-scheduled-queries/) - Learn how to schedule GA4 queries in BigQuery for automated daily updates. Save time and keep your dashboards fresh with this easy step-by-step tutorial. - [BigQuery GA4 Users Sessions Tutorial: How to Identify Your Top Traffic Sources](https://gaillereports.com/bigquery-ga4-users-sessions-tutorial-how-to-identify-your-top-traffic-sources/) - Learn how to analyze Google Analytics 4 (GA4) traffic source data in BigQuery. Step-by-step tutorial to track users and sessions by channel, source, and medium. - [3 Ways to Connect Facebook Ads to Looker Studio (2025 Guide + Free Template)](https://gaillereports.com/3-ways-to-connect-facebook-ads-to-looker-studio-2025-guide-free-template/) - Free Facebook Ads to Looker Studio dashboard template. 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Learn to set up transfers, refresh windows, and build reports. - [How to Calculate Running Totals in BigQuery (GA4)](https://gaillereports.com/how-to-calculate-running-totals-in-bigquery-ga4/) - BigQuery tutorial: build running totals with SQL, measure cumulative users, revenue, and customer lifetime value (CLV) from GA4 export data. - [GA4 BigQuery Tutorial: How to Calculate 7-Day Moving Averages, Shares and DoD with SQL](https://gaillereports.com/ga4-bigquery-tutorial-how-to-calculate-7-day-moving-averages-shares-and-dod-with-sql/) - Learn BigQuery SQL patterns for GA4: 7-day moving averages, daily channel shares, and day-over-day changes. Step-by-step examples with SQL. - [Looker Studio Tutorial 2025: Clean Dashboards Made Easy. 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Step-by-step guide for setup, color rules, logic, and best practices. - [Looker Studio Tutorial #9 — How to Create Pages and Add Navigation](https://gaillereports.com/looker-studio-tutorial-9-how-to-create-pages-and-add-navigation/) - Learn how to structure a clean multi-page Looker Studio dashboard. Pages, navigation, sections, layout tips, icons, and best practices included. - [Looker Studio Tutorial #11 — How to Build and Style Pie Charts](https://gaillereports.com/looker-studio-tutorial-11-how-to-build-and-style-pie-charts/) - Learn how to build clean, readable pie charts in Looker Studio. A practical guide covering layout, dimensions, colors, and best practices for GA4 dashboards. - [Looker Studio Tutorial #12 — How to Build Area Charts](https://gaillereports.com/looker-studio-tutorial-12-area-charts-explained-setup-styling-use-cases/) - Learn how to build and style area charts in Looker Studio. A simple guide on metrics, breakdowns, stacking, interactivity, and when to use area vs line charts. - [How to Plan Your 2026 eCommerce Marketing Budget (Template)](https://gaillereports.com/how-to-plan-your-2026-ecommerce-marketing-budget-template/) - Plan your 2026 eCommerce marketing with one template. Budget by channel, forecast sales, track promo events, and automate reporting with Sheets + Looker Studio. - [Facebook Ads to BigQuery with Windsor.ai — Full Setup Guide](https://gaillereports.com/facebook-ads-to-bigquery-with-windsor-ai-full-setup-guide/) - Learn how to send Facebook Ads to BigQuery using Windsor.ai. Step-by-step setup, field selection, backfills, and automation tips. - [Facebook Ads → BigQuery with Windsor.ai: Quick, No-Code Setup](https://gaillereports.com/facebook-ads-→-bigquery-with-windsor-ai-quick-no-code-setup/) - Send Facebook (Meta) Ads data to BigQuery with Windsor.ai. No-code setup, historical backfill, daily syncs, and reporting in Looker Studio or SQL. - [How to Send Instagram Public Data to BigQuery](https://gaillereports.com/how-to-send-instagram-public-data-to-bigquery/) - Stream Instagram public data into BigQuery using Windsor.ai. Step-by-step setup, field selection, backfill, scheduling, and Looker Studio analysis. - [Google Sheets Formulas Tutorial: Smart Fixes for Better Reports](https://gaillereports.com/google-sheets-formulas-tutorial-smart-reporting-fixes/) - Learn the most useful Google Sheets formulas for marketing reports, dashboards, and analytics. Simple tutorial with practical reporting examples. - [How to Do SEO Keyword Research for Content Automation (Part 2/13)](https://gaillereports.com/seo-keyword-research-smart-steps-clear-content/) - SEO keyword research workflow for WordPress: learn to use Google Sheets and ChatGPT to build a content plan with manual checks. Read the guide - [Looker Studio for Beginners: 7 Simple Steps to Better Reports](https://gaillereports.com/looker-studio-beginners-7-simple-reporting-steps/) - Looker Studio for beginners: learn to build clear marketing dashboards, choose the right KPIs, and simplify reporting workflows. Read the guide - [How to Automate Blog Draft Writing with Make.com and Perplexity (Part 4/13)](https://gaillereports.com/automate-blog-drafts-7-smart-steps-stay-calm/) - Automate blog drafts with Perplexity, Make.com, and Google Sheets to turn SEO keywords into WordPress drafts. Read the tutorial - [Add Text Overlay Images: 5 Smart No-Code Steps](https://gaillereports.com/add-text-overlay-images-no-code-steps/) - Learn how to add text overlay images with Make and Cloudinary to automate SEO hero image workflows for WordPress. Read the tutorial - [Show examples of dashboards used in analytics.](https://gaillereports.com/data-dashboard-examples-7-simple-ways-cut-clutter/) - Data dashboard examples that cut clutter and surface key KPIs across GA4 and ads. Learn smarter reporting workflows. Read the guide - [Upload Image to WordPress: 7 Smart Make Steps](https://gaillereports.com/upload-image-wordpress-make-steps/) - Upload image to WordPress automatically with Make and streamline your reporting workflow with cleaner publishing steps. Read the tutorial - [Show how to export GA4 data to BigQuery.](https://gaillereports.com/bigquery-ga4-export-setup-tips-clarity/) - BigQuery GA4 export setup explained: learn permissions, billing, timing, and verification steps for better dashboards and reporting. Read the guide - [Explain the differences between Make and Zapier.](https://gaillereports.com/makecom-zapier-alternative-5-smart-picks-ease/) - Make.com Zapier alternative for marketers: compare cost, workflow logic, and scale for reporting automation. Read the guide - [Explain how to automate workflows with Make.com.](https://gaillereports.com/makecom-automation-tutorial-5-smart-time-saving-flows/) - Make.com automation tutorial for marketers: learn to automate repetitive workflows, move data between tools, and streamline reporting. Read the tutorial - [How to Query GA4 Data in BigQuery Using _TABLE_SUFFIX (Full Tutorial)](https://gaillereports.com/how-to-query-ga4-data-in-bigquery-using-_table_suffix-full-tutorial/) - Learn how to use _TABLE_SUFFIX to filter GA4 data by date in BigQuery. This simple guide improves performance and reduces costs with efficient query structure. - [How to Use SQL with GA4 in BigQuery: 10 Real Examples for Marketers](https://gaillereports.com/how-to-use-sql-with-ga4-in-bigquery-10-real-examples-for-marketers/) - I’ve put together 10 simple, reusable queries that I use all the time when building dashboards. Each one solves a specific task — cleanly and clearly. - [Top Facebook Ads Connectors for Looker Studio – How to Choose the Right Looker Studio Connector](https://gaillereports.com/top-facebook-ads-connectors-for-looker-studio-how-to-choose-the-right-looker-studio-connector/) - Discover the best Facebook Ads connectors for Looker Studio. Comparison of 10 tools with pricing, features, and recommendations. - [Free GSC Report Template for Marketers in Looker Studio](https://gaillereports.com/gsc-dashboard-looker-studio-template-connectors/) - Download a free Google Search Console template for Looker Studio. Easy setup, clean SEO report, perfect for marketers and bloggers. - [Build Professional Tables in Looker Studio — Setup, Styling & Best Practices - #7](https://gaillereports.com/build-professional-tables-in-looker-studio-setup-styling-best-practices/) - Learn how to create and style tables in Looker Studio. Step-by-step guide with parameters, heatmaps, and cross-filtering for better reports. - [Looker Studio Tutorial: How to Build a Better Marketing Dashboard](https://gaillereports.com/looker-studio-tutorial-7-simple-steps-smarter-reports/) - If you’re searching for a practical Looker Studio tutorial, you probably have the same problem many marketers do. - [How to Build a Looker Studio Dashboard (Step-by-Step Tutorial)](https://gaillereports.com/looker-studio-dashboard-tutorial-7-smart-steps-clarity/) - Looker Studio dashboard tutorial for marketers: learn to build clear reports with GA4, Ads, and Sheets data. Follow this guide - [How to build a marketing dashboard in Google Sheets.](https://gaillereports.com/google-sheets-dashboard-7-smart-steps-clear-reports/) - Build a google sheets dashboard for marketing reporting, automate data updates, and organize KPIs, charts, and filters. Follow this guide - [How to Use BigQuery for Marketing Reporting](https://gaillereports.com/bigquery-tutorial-5-simple-steps-smarter-reporting/) - BigQuery tutorial for marketers: learn to query GA4 and campaign data, build cleaner dashboards, and reduce manual reporting. Read the guide - [Google Sheets Automation: Smart Fixes for Better Reports](https://gaillereports.com/google-sheets-automation-smart-fixes-reports/) - Google Sheets automation helps marketers cut manual reporting work, sync data, and keep dashboards updated. Follow this practical guide - [BigQuery SQL Tutorial: 7 Smart Steps to Better Reporting](https://gaillereports.com/bigquery-sql-tutorial-7-smart-steps-better-reporting/) - BigQuery SQL tutorial for marketers: learn to query GA4 and ad data, build better dashboards, and improve reporting workflows. Read the tutorial - [How to Automate AI Content Marketing with ChatGPT and Make.com (Part 1/13)](https://gaillereports.com/automate-seo-blog-post-publishing-steps/) - Automate SEO blog post workflows with Make.com, Google Sheets, and WordPress to streamline content publishing and tracking. Read the guide - [How to Connect Google Sheets to Make.com in 3 Simple Steps (Part 3/13)](https://gaillereports.com/connect-google-sheets-make-com-3-simple-steps/) - Connect Google Sheets Make.com to pull the next keyword row and thesis automatically for streamlined SEO reporting workflows. Read the tutorial - [Marketing Analytics Tools: Simple Solutions for Better Reporting](https://gaillereports.com/marketing-analytics-tools-7-smart-ways-simplify/) - Marketing analytics tools often create messy reporting. Learn how to choose the right setup, fix data issues, and build better dashboards. - [Google Sheets Data Analysis: Smart Steps for Better Reporting](https://gaillereports.com/google-sheets-data-analysis-smart-reporting-steps/) - Learn how to perform data analysis in Google Sheets and turn raw data into clear reports. Simple techniques for marketers, analysts, and business owners. - [Automate WordPress Hero Images in 12 Smart Steps](https://gaillereports.com/automate-wordpress-hero-images-12-smart-steps/) - Automate WordPress hero images with Make, ChatGPT, and Google AI Studio for a consistent content workflow. Read the tutorial ## Pages - [Gaille Reports](https://gaillereports.com/) - Practical tutorials, templates, and automation workflows for Looker Studio, Google Sheets, BigQuery, and marketing reporting. - [Terms Of Service - Data Processing Agreement](https://gaillereports.com/terms-of-service-data-processing-agreement/) - Read the Gaille Reports data processing agreement covering privacy, security, GDPR responsibilities, and customer data. - [Gaille Reports security policy & data privacy](https://gaillereports.com/gaille-reports-security-policy-data-privacy/) - Learn how Gaille Reports approaches data security, privacy, analytics workflows, and protection of customer information. - [Refund and Returns Policy](https://gaillereports.com/refund_returns/) - Review the refund and returns policy for Gaille Reports digital products, dashboard templates, and analytics resources. - [Privacy Policy](https://gaillereports.com/privacy/) - Read the Gaille Reports privacy policy to learn how we collect, use, and protect personal information on this website. - [Thank you](https://gaillereports.com/thank-you/) - Thank you for contacting Gaille Reports. We will reply soon about dashboards, analytics, reporting, or template questions. - [Looker Studio template store](https://gaillereports.com/looker-studio-dashboards-template-store/) - Browse Looker Studio dashboard templates for ecommerce, paid traffic, organic search, marketing analytics, and reporting. - [Terms Of Service](https://gaillereports.com/terms-of-service/) - Review the Gaille Reports terms of service for website use, digital products, templates, dashboards, and customer access. - [Cookie Policy](https://gaillereports.com/cookie-policy/) - Read the Gaille Reports cookie policy to learn how cookies support analytics, preferences, and website functionality. - [Subscribe to our newsletter](https://gaillereports.com/subscribe/) - Get practical tutorials, templates, and reporting ideas for Looker Studio, Google Sheets, BigQuery, and marketing analytics. - [The Complete Facebook Ads Dashboard Kit (2025)](https://gaillereports.com/the-complete-facebook-ads-dashboard-kit-2025/) - Use the Facebook Ads Dashboard Kit to track campaign performance, paid media metrics, and marketing results in Looker Studio. - [Subscribe and get a gift](https://gaillereports.com/bonus-for-subscription/) - Subscribe to Gaille Reports and get useful marketing analytics resources, dashboard templates, and reporting tutorials. - [Looker Studio: Advanced Dashboards for Shopify E-commerce](https://gaillereports.com/shopify-dashboards-looker-studio/) - Build advanced Shopify ecommerce dashboards in Looker Studio and track sales, marketing, and customer performance clearly. - [Privacy Policy](https://gaillereports.com/privacy-policy/) - Learn how Gaille Reports handles personal data, cookies, analytics, and privacy rights for visitors and customers. - [Let's Talk](https://gaillereports.com/lets-talk/) - Contact Gaille Reports to discuss Looker Studio dashboards, reporting automation, marketing analytics, and custom data projects. - [Careers](https://gaillereports.com/careers/) - Explore career opportunities with Gaille Reports and help build better marketing analytics, reporting, and dashboard workflows. - [Agency](https://gaillereports.com/looker-studio-agency/) - Work with Gaille Reports on Looker Studio dashboards, marketing reporting automation, and analytics templates for your business. - [Google Looker Studio online course](https://gaillereports.com/google-looker-studio-online-course/) - Looker Studio, formerly Google Data Studio, practical guideGoogle Looker Studio online course→ Learn how to prepare, analyze, and visualize data using Google Looker Studio. → Master the creation of comprehensive dashboards based on key metrics and without programming. → Consolidate your knowledge through hands-on practice: complete 10 assignments and a final project.Join the waiting listView ## Products - [Facebook Ads Dashboard Kit 2025](https://gaillereports.com/product/facebook-ads-dashboard-kit-2025/) - All-in-one Facebook Ads Dashboard Kit 2025. Includes Google Sheets, Windsor.ai, Supermetrics, and mobile dashboards — perfect for marketers and agencies. - [GA4 for an online store, e-commerce report](https://gaillereports.com/product/ga4-for-an-online-store-ecommerce-report/) - The most popular brands and categories of the online store. Overview of the audience by social demographics and interests. - [All-in-One eCommerce Marketing Planner (2026 Ready)](https://gaillereports.com/product/all-in-one-ecommerce-marketing-planner-2026-ready/) - Plan your 2026 marketing budget with this eCommerce Google Sheets template. Track spend, forecast ROI, and connect to Looker Studio in minutes. - [Customer Cohort Template: Lifetime Value and Customer Retention Analysis](https://gaillereports.com/product/cohort-analysis-template/) - Customer Cohort Template: Lifetime Value and Customer Retention Analysis is a must have for SaaS, game industry, e-commerce, online apps analytics department, language schools etc. - [GA4 and Google Search Console SEO report](https://gaillereports.com/product/ga4-and-google-search-console-seo-report/) - GA4 and Google Search Console SEO report containing device and geographical overviews, organic traffic performance analysis. - [Google Analytics 4 - Key metrics overview](https://gaillereports.com/product/google-analytics-4-key-metrics-overview/) - A basic Google Analytics 4 report suitable for most businesses. Key metrics by channel, overview of events and conversions, audience by social demo and geography. - [Ads experiments results overview](https://gaillereports.com/product/facebook-google-ads-experiments-results-overview/) - When you work with advertising, it's a good idea to run experiments. This report serves to visualize the results of the experiments and assess which option worked better. - [YouTube Analytics based on YouTube and Google Analytics 4](https://gaillereports.com/product/youtube-analytics-based-on-youtube-and-google-analytics/) - This report aims to give a understanding of your YouTube channel's performance based YouTube Analytics and Google Analytics 4. - [Customer Churn Analysis Template](https://gaillereports.com/product/customer-churn-analysis-template/) - Customer Churn Analysis Template is a powerful and customizable Looker Studio report template designed to help businesses gain valuable insights into their customer churn rates. - [Paid Ads​ Template Using Windsor.ai Connector](https://gaillereports.com/product/paid-ads-template-using-windsor-ai-connector/) - A vital template for digital marketers - Paid Ads, but now using Windsor.ai connector to have a full image of your campaigns performance. - [New and Return customers growth report template](https://gaillereports.com/product/new-and-return-customers-growth-report-template/) - A vital template for ecommerce managers and owners - New and Return customers growth report template. It provides you an extended image of your customer flow as well as a net growth overview. - [Google Ads Extended Analytics Report](https://gaillereports.com/product/google-ads-extended-analytics-report/) - Tailored for digital marketers and advertisers using Google Ads, this comprehensive Looker Studio report provides an in-depth analysis of your campaigns, enabling you to make data-driven decisions and optimize your strategy for better results. - [Pinterest Analytics using Windsor.ai connector](https://gaillereports.com/product/pinterest-analytics-using-windsor-ai-connector/) - Analyze and optimize your Pinterest marketing strategy effortlessly with the Windsor.ai connector, providing real-time insights and customizable reports. - [Facebook Ads Real-Time Dashboard — Looker Studio + Windsor.ai](https://gaillereports.com/product/facebook-ads-realtime-dashboard-looker-studio-windsor/) - Automate your Facebook Ads reporting with this real-time Looker Studio dashboard. Works with Windsor.ai for easy, live performance tracking. - [Facebook Ads Dashboard for Freelancers & Agencies (Google Sheets)](https://gaillereports.com/product/facebook-ads-looker-studio-dashboard-for-freelancers-agencies-google-sheets/) - Flexible Facebook Ads Looker Studio dashboard, using Google Sheets. Perfect for freelancers and small teams who want full control without extra costs. - [Facebook Ads Automated Dashboard — Looker Studio + Supermetrics](https://gaillereports.com/product/facebook-ads-automated-dashboard-looker-studio-supermetrics/) - Facebook Ads Automated Dashboard for Looker Studio, powered by Supermetrics. Perfect for agencies and marketers who want real-time, easy-to-share reports. - [Facebook Ads Mobile-Friendly Dashboard — Looker Studio (Responsive Layout)](https://gaillereports.com/product/facebook-ads-mobile-friendly-dashboard-looker-studio-responsive/) - Facebook Ads Mobile-Friendly Dashboard for Looker Studio. Perfect for marketers and agencies who need clear, fast performance insights on any device. - [Free Facebook Ads Looker Studio Dashboard (2025)](https://gaillereports.com/product/free-facebook-ads-looker-studio-dashboard-2025/) - Free Facebook Ads Looker Studio dashboard template for Looker Studio. Track Spend, Clicks, CTR, and more — works with Google Sheets, Windsor.ai, Supermetrics. - [Free Google Search Console Dashboard Template (2025)](https://gaillereports.com/product/free-google-search-console-dashboard-template-2025/) - Free Google Search Console dashboard template for Looker Studio. Track Impressions, Clicks, CTR, and more — works with Google GSC, Windsor.ai, Supermetrics. - [Google Analytics 4 SEO and Paid traffic report for online store](https://gaillereports.com/product/all-traffic-channels-google-analytics-report-for-e-store/) - Basic report for online store with data from main traffic channels. - [Google Analytics 4 Organic traffic, SEO](https://gaillereports.com/product/google-analytics-organic-traffic-blog-seo-template/) - Easy to read and clean SEO report with device and conversions breakdown. Data from the last week and the current month. - [RFM analysis for Customer Segmentation](https://gaillereports.com/product/rfm-analysis-for-customer-segmentation/) - You can see in this report which client segments bring you maximum revenue and which require your attention. - [Sales funnel from Google Analytics 4 or Universal Analytics](https://gaillereports.com/product/sales-funnel-from-google-analytics-4-or-universal-analytics/) - Moving sales funnel from Google Analytics to Google Data Studio open for you perspective to change the funnel and adapt it exact to your project. - [Plan & Fact spending trajectory template for paid ads traffic sources](https://gaillereports.com/product/plan-and-fact-spending-trajectory-template-for-paid-ads-traffic-sources/) - The report is demonstrating a comparison between plan vs fact ads cost and certain KPI, and counting a cost forecast of advertising till the end of the month. - [Plan & Fact spending trajectory LITE template](https://gaillereports.com/product/plan-and-fact-spending-trajectory-lite-template/) - Lite version of the Plan & Fact spending trajectory report allows businesses to compare their planned spending with their actual spending, providing a clear picture of where they are over or under budget. - [Google Ads and Facebook Ads​ performance](https://gaillereports.com/product/google-ads-and-facebook-ads-report-overview/) - Key paid ads metrics from impressions to conversions. Basic report for the paid traffic specialist. - [Customize your template: 3 hours](https://gaillereports.com/product/customize-your-template-3-hours/) - In Gaille Reports we can customize any of our report templates from our template store to your needs and tasks. It may be about report elements, adding new data sources, additional calculations or design. - [Customize your template - 5 hours](https://gaillereports.com/product/customize-your-template-5-hours/) - At Gaille Reports, we offer the flexibility to tailor any of our report templates available in our template store to suit your specific requirements and tasks. This customization can encompass various aspects, including adjusting report elements, incorporating new data sources, performing additional calculations, or refining the design. - [Customize your template - 10 hours](https://gaillereports.com/product/customize-your-template-10-hours/) - In Gaille Reports, we offer the flexibility to tailor any of our report templates from our template store to match your specific requirements and tasks. It may be about report elements, adding new data sources, additional calculations or design. - [Customer Cohort Analysis by weeks](https://gaillereports.com/product/customer-cohort-analysis-by-weeks/) - Comparison of different users cohorts by weeks. - [Compare Google Analytics 4 and Ads data for online store](https://gaillereports.com/product/advertising-performance-google-analytics-vs-ads-platforms/) - Key e-store sales metric such as revenue, CPA, and ROAS based on ads platforms, GA and Shopify. Data pulling to Google Sheets, blending there and connecting to GDS. - [Combine UA & GA4 data plus a 12-month traffic forecast](https://gaillereports.com/product/ua-ga4-users-and-transactions-12-months-trends/) - Creating a trend based on the previous years data about sessions, users, transactions and revenues from UA and GA4. - [B2B paid traffic leads overview](https://gaillereports.com/product/b2b-paid-traffic-conversions-overview-google-analytics-report-for-e-store/) - B2B project report with conversions by different traffic sources: Google Ads, Facebook Ads and Instagram. - [Analytics for blogs and content websites](https://gaillereports.com/product/website-blog-seo-and-fb-report-template/) - A report for a school website with a sufficient news section when the main traffic is coming from SEO and Facebook - [Add your Individual design](https://gaillereports.com/product/add-your-individual-branding-to-any-looker-studio-template/) - We can update any template from our store to your company brand. Delivery in 48 hours. ## Testimonials - [Looker Studio dashboard featuring LinkedIn data from BigQuery](https://gaillereports.com/testimonial/looker-studio-dashboard-linkedin-data-bigquery/) - The new Looker Studio dashboard has improved how we analyze data, letting us see clearly which campaigns perform best by in depth. We can now adjust reports in real-time, a big step up from our old system. Galina has also been a great help, sharing best practices on how to implement metrics and use the - [Marketing report for the Ravenscroft School](https://gaillereports.com/testimonial/marketing-report-for-the-ravenscroft-school/) - We have a better understanding of our website performance, magazine readership, and our demand generation impact because of the dashboard we collaborated with Galina. Not only is Galinia incredibly knowledgeable and very skilled in Google Analytics and creating compelling dashboards, but she is simply great to work with -- very responsive, very kind and very - [Multiple Looker Studio dashboards for marketing agency](https://gaillereports.com/testimonial/multiple-looker-studio-dashboards-for-marketing-agency/) - Working with Gala over the years on multiple Looker Studio dashboards has been a transformative experience for our team at Functional Digital. Her expert guidance helped us create visually appealing and highly functional dashboards that simplify the complexities of social media advertising performance and creative visualization. Gala’s professionalism and deep expertise in data visualization have - [Update Looker Studio report - fix filters and MySQL data source](https://gaillereports.com/testimonial/update-looker-studio-report-fix-filters-and-mysql-data-source/) - Galina expertly managed the integration of multiple data sources and navigated the complexities of the task with professionalism and clarity. Her dedication ensured a successful outcome, delivering a clear and actionable dashboard for our team. Her expertise transformed what could have been a challenging process into a smooth journey towards valuable insights. I would definitely - [Template review: Analytics for blogs and content websites](https://gaillereports.com/testimonial/template-review-analytics-for-blogs-and-content-websites/) - I’ve been using the Gaille Reports Analytics Dashboard for my blog and it’s significantly streamlined my data analysis process. The customization options for data sources, logos, and colors are user-friendly and adaptable. It’s been invaluable for shaping my content strategy and understanding audience preferences, greatly enhancing my work efficiency. Looking forward to exploring your individual - [Migrate Looker Studio Reports to Google Analytics 4](https://gaillereports.com/testimonial/migrate-looker-studio-reports-to-google-analytics-4/) - Working with Galina was a truly positive experience. Her professionalism, exceptional work ethic, and remarkable skills make her an outstanding freelancer. We wholeheartedly recommend her to anyone in need of top-notch quality work and look forward to collaborating with her again in the future. - [Union UA, GA4 and CRM data in BigQuery](https://gaillereports.com/testimonial/travelopia-holdings-limited/) - Gala is a pleasure to work with. She carefully listened to the requirements for my project, did the work quickly, adapted well when the scope increased, and always kept me informed of hours worked. She truly is an expert with Looker Studio and the other Google marketing and data tools. I highly recommend working with ## Categories - [Tutorials](https://gaillereports.com/category/all-articles/tutorials/) - Check out all the tutorials of the blog here! There are various of them about Looker Studio and Google Sheets. Formulas, report creation, tricks & tips – everything is in this section. - [Looker Studio](https://gaillereports.com/category/all-articles/looker-studio-articles/) - If you’re curious about Looker Studio, you are in the right place! In this section you can find lots of theoretical articles and tutorials about data visualization in Looker Studio! Check them out now! - [Google Sheets](https://gaillereports.com/category/all-articles/google-sheets-articles/) - In this section you can find various articles both theoretical and tutorials about Google Sheets. Tricks & Tips, formula explanations, creating cohort analysis, add-ons overviews and many other useful things about Google Sheets are here! - [Template Overview](https://gaillereports.com/category/all-articles/template-overviews/) - In this section you can find Looker Studio report template overviews. They come really handy when you want to buy a template from the Template Store. - [Digital Marketing](https://gaillereports.com/category/all-articles/digital-marketing-articles/) - Are you willing to know more about digital marketing? Check out the most recent marketing educational articles that will surely help expand your knowledge about it! - [Online Course](https://gaillereports.com/category/all-articles/online-course/) - If you are seeking to expand your knowledge of Looker Studio or wanting to start your career in data visualization, read more about Data Visualization in Looker Studio Online course! - [All articles](https://gaillereports.com/category/all-articles/) - Enjoy all the articles in the section “All articles”. Here you can read about Google Sheets, Looker Studio, Data Visualization online course, Digital marketing and find template overviews and useful tutorials! - [BigQuery](https://gaillereports.com/category/all-articles/bigquery/) - Tips, tutorials, and practical guides on using BigQuery for GA4, marketing analytics, and reporting automation — built for marketers and analysts. - [AI Tools](https://gaillereports.com/category/ai-tools/) - [AI Tools](https://gaillereports.com/category/all-articles/ai-tools-all-articles/) - [Video](https://gaillereports.com/category/video/) - Watch step-by-step video tutorials on marketing analytics, AI, Google Sheets, Looker Studio, BigQuery, Make.com, and SEO automation. Learn how to build dashboards, automate reporting, and create smarter marketing workflows. ## Tags - [Google Sheets](https://gaillereports.com/tag/google-sheets/) - [Looker Studio](https://gaillereports.com/tag/looker-studio/) - [Formulas](https://gaillereports.com/tag/formulas/) - [BigQuery](https://gaillereports.com/tag/bigquery/) - [GA4](https://gaillereports.com/tag/ga4/) - [Supermetrics](https://gaillereports.com/tag/supermetrics/) - [AI](https://gaillereports.com/tag/ai/) - [Replit](https://gaillereports.com/tag/replit/) - [Cursor](https://gaillereports.com/tag/cursor/) ## Product categories - [Ecommerce](https://gaillereports.com/product-category/all-templates/ecommerce/) - All the templates in ecommerce section are essential for ecommerce stores depending on their needs and tasks. Here you can find report templates with key metrics analysis, sales funnel, social-demographic data, cohort analysis and so on. - [Digital marketing reports](https://gaillereports.com/product-category/all-templates/digital-marketing-reports/) - In this category the reports are demonstrating the analytics from different traffic sources. Digital marketing report templates is a perfect solution for the marketers as this section contains fully done reports based on data from Google Analytics 4, Google Ads, Facebook Ads and Instagram. - [Paid traffic](https://gaillereports.com/product-category/all-templates/paid-ads-channels/) - Paid traffic report templates are created using data from Snapchat Ads, Google Ads and Facebook Ads. It is really important to track the real expenses and understand, if you are within the budget. Therefore there are Spend Tracking and Spend Tracking LITE templates. - [Special reports](https://gaillereports.com/product-category/all-templates/special-reports/) - The reports in this section are rather interesting. Here you can find different templates that can respond to your special needs. For instance, Call tracking report, Cohort Analysis by weeks, Ads experiments results overview and others. - [Organic traffic](https://gaillereports.com/product-category/all-templates/seo/) - If you care about your website’s SEO and Organic traffic, this section may interest you. It contains report templates based on organic traffic data from GA4 and Google Search Console. - [All templates](https://gaillereports.com/product-category/all-templates/) - Ecommerce Digital marketing reports Paid traffic Organic traffic Special reports In our template store you can find various report templates with a category breakdown that allows you to respond to your search in the fastest and easiest way. ## Product tags - [Ecommerce](https://gaillereports.com/product-tag/ecommerce/) - [Cohort Analysis](https://gaillereports.com/product-tag/cohort-analysis/) - [Online Store](https://gaillereports.com/product-tag/online-store/) - [Customer Segmentation](https://gaillereports.com/product-tag/customer-segmentation/) - [Spend forecast](https://gaillereports.com/product-tag/spend-forecast/) - [Sales funnel](https://gaillereports.com/product-tag/sales-funnel/) - [Paid Ads](https://gaillereports.com/product-tag/paid-ads/) - [All traffic channels](https://gaillereports.com/product-tag/all-traffic-channels/) - [Google Ads](https://gaillereports.com/product-tag/google-ads/) - [Facebook Ads](https://gaillereports.com/product-tag/facebook-ads/) - [SEO](https://gaillereports.com/product-tag/seo/) - [GA4](https://gaillereports.com/product-tag/ga4/) - [Google Search Console](https://gaillereports.com/product-tag/google-search-console/) - [Organic Traffic](https://gaillereports.com/product-tag/organic-traffic/) - [Branding](https://gaillereports.com/product-tag/branding/) - [Custom report](https://gaillereports.com/product-tag/custom-report/) - [Shopify](https://gaillereports.com/product-tag/shopify/)